Last Mile Delivery Disruptions, A Challenge For Businesses!

To begin with, last-mile delivery is the final transportation of goods from the hub to the clients. It is simply the visage of any business as far as the customers are concerned. And therefore, it becomes very crucial for any business to keep the last mile delivery under constant checks and ensure that this seems not so the important part is literally very important. The customer experience at this stage marks a journey of a business, the common perception and the fluttering about the same in the market!

This combination of banality and demand is one tough cookie. No wonder that bigger giants do realize the importance of this efficacy and are on their toes, tweaking with all possible strategies to make the best of the last mile. So, figuring out an apt way to deal with the moment that matters is still on! Despite the plight of many businesses, some have found a positive aspect as well. Yes, partnerships!

Before the corona crisis, maybe we would never have seen bigger giants tying up with food delivery or the hyper-local delivery apps. Wow!! ITC foods partnering with Domino’s Pizza or Tata joining hands with Flipkart are few out of many!‘Customers are the king’ and we cannot simply let our customers go somewhere else, so every possible way to serve them better needs to be figured out to ensure no hindrances in the last mile delivery and related challenges!

Now the question is why this last-mile delivery holds so much importance? And why does it all matter! And the answer is very simple, the new-age consumers and their ever-growing expectations.

Lalit Chauhan, Co-Founder & CEO, Bharat Eat

With the increase in the on-demand industry, the consumers are now adapted to such ways that they want everything almost instantly. The features like real-time tracking which were adopted to bring a more personalised and sophisticated experience to the customers have now made them expect nothing less, setting a next-level standard. Now, the customers connected to the internet all the time don’t like waiting. They have believed everything is a click away. And so, if you cannot provide them with services that satisfy their instant gratification then so many others are there in the market constantly keeping an eye to vulnerable clients. And there you go; in no time you lost your customer!

The rising e-commerce industry which expects no such screaming halt to its growth has made the developing countries jump on the bandwagon and with each passing day businesses are becoming the pharos of tech-driven innovations! And this is why the last-mile delivery needs to grapple through various strategies to assure the customers with newer and better solutions. And the rapidly evolving tech industry is one such road that paves the way for businesses in optimizing their supply chains. Because admittedly, the last-mile delivery is the least fun part and owns all the costs, complications and unpredictable variations of any business.

So the bottom line is, the more you can optimize your supply chain and customer experience, the happier is your customer base and your business remains intact for sure!