LAVA ties up with Saavn for its music app

Saavn, the music streaming service has now joined hands with the mobile phone manufacturer- LAVA International. With this partnership Saavn app will come pre-loaded on the company latest feature phone, LAVA D-136A.

Speaking about the partnership, Kartikeya Shukla, Head of Global Business Development, Saavn, said, "We are excited to launch this offering with LAVA on their latest Discover Series handset. Saavn's mission is making music accessible to everyone. Since feature phones play a dominant role in India, especially in the non-metros, this new association bolsters Saavn's commitment to providing a seamless listening experience in Tier 2 and 3 cities."

LAVA plans to introduce music phones with this collaboration with Saavn. "With the Discover series of phones, LAVA aims to bridge the gap between quality and affordability for a large part of the Indian population, which is relying on affordable technology to ride the wave of the Internet revolution, " said Navin Chawla, vice president- Product at Lava. "Our partnership with Saavn is a testament to our commitment to empower people to do more with technology, and entertainment is a big part of that. With Saavn pre-loaded on the LAVA Discover 136S, our customers can enjoy one-click access to a world of music streaming, in the language of their choice," he added further.

This is not the first time that Saavn has tied up with an OEM, it has previously partnered with Micromax, Karbonn, Samsung, and HTC on different arrangements.