Lavasa Corporation : Lavasa Eureka

The company being new was not having any customer relationship management

(CRM) solution in place and hence sales, services, marketing and interaction

with customers was not optimized. Another concern was collaboration and

communication. Poor integration resulted in lack of updated real time

information to respond to customer queries thus reducing productivity.

After evaluating solutions and technologies such as open source, Java,

Salesforce, Talisma, among others; the company chose Microsoft Dynamics CRM 4.0,

since it presented a robust platform, wide coverage, better collaboration and

quick integration with Microsoft Office, Unified communications and Microsoft

Office SharePoint Server. The integration of the CRM with Geographical

Information System (GIS) and ERP is already under way. The integration with

SharePoint, Exchange and AD has already been achieved. The Sales module now

manages sales process along with other standard CRM features. The solution

creates and manages property inventory along with payment schedules, generates

receipts for every payment received, thus keeping track of all the bookings and

available property.

Side by side it generates MIS reports on demand and custom

reports too whenever required. Thus, increasing efficiency and productivity by

more than 30 percent as it provides real time data and ease of access.