by November 7, 2009 0 comments



Last year, we analyzed this category under consumer brands, but this year,
the same has been taken under enterprise brands. Usually, it’s always a tug of
war between LG and Samsung. This time however, there’s a new horse in the
race-HP. Not only that, but it’s there with a bang, right at the number two spot
on the user perception index. Samsung was clearly ahead of all other brands this
time, be it in top of mind recall, current ownership, relative brand loyalty, or
brand shifts.

The brand had extremely strong support from south and west, but fell a little
weak in north and east. HP showed stronger brand perception in north as compared
to Samsung. Likewise, LG’s brand perception was strongest in east, followed by
west, south and north in that order.

Industry wise, Samsung was ahead of all other brands, except in eduction,
where HP showed stronger brand perception. Moreover, HP is giving a tough fight
to Samsung in services, process manufacturing, IT/ITES and communication media
industries, but falls a little weak in BFSI and Healthcare. LG showed good
strength in process manufacturing, communication and media, and healthcare. On
the brand loyalty front, HP enjoyed the highest brand loyalty amongst its
existing owners at 60%, which is slightly higher than Samsung’s 56% and LG’s
54%. However, 35% of the existing respondents who said they owned HP and LG LCD
monitors each were either not sure which brand to move to or didn’t have any
plans.

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