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LCD Monitors

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PCQ Bureau
New Update

Last year, we analyzed this category under consumer brands, but this year,

the same has been taken under enterprise brands. Usually, it's always a tug of

war between LG and Samsung. This time however, there's a new horse in the

race-HP. Not only that, but it's there with a bang, right at the number two spot

on the user perception index. Samsung was clearly ahead of all other brands this

time, be it in top of mind recall, current ownership, relative brand loyalty, or

brand shifts.

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The brand had extremely strong support from south and west, but fell a little

weak in north and east. HP showed stronger brand perception in north as compared

to Samsung. Likewise, LG's brand perception was strongest in east, followed by

west, south and north in that order.

Industry wise, Samsung was ahead of all other brands, except in eduction,

where HP showed stronger brand perception. Moreover, HP is giving a tough fight

to Samsung in services, process manufacturing, IT/ITES and communication media

industries, but falls a little weak in BFSI and Healthcare. LG showed good

strength in process manufacturing, communication and media, and healthcare. On

the brand loyalty front, HP enjoyed the highest brand loyalty amongst its

existing owners at 60%, which is slightly higher than Samsung's 56% and LG's

54%. However, 35% of the existing respondents who said they owned HP and LG LCD

monitors each were either not sure which brand to move to or didn't have any

plans.

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