by August 9, 2011 0 comments

Lenovo today outlined its aggressive plan for achieving hyper growth in the high potential Indian SMB market. With an aim to replicate its superlative growth in the enterprise segment and the impressive inroads it has made into the consumer space, Lenovo is deploying a 3600 approach-to-market with the objective of making a decisive impact in the high-growth SMB segment.

Lenovo’s successful ‘Protect and Attack’ global strategy has helped it to grow at twice the pace of the Indian PC market. Lenovo India has grown from an overall 7.2% market share to an impressive 10% within a short time frame of four quarters (Q1 CY2010 to Q1 CY2011 — IDC India PC Market Tracker Report, JFM 2011). During this period, Lenovo’s SMB business has grown at more than 27% – an astounding 9 times the pace at which the SMB PC market grew.


Lenovo aims to create a significant impact in the SMB market by deploying a holistic approach to market – encompassing aggressive retail push, deeper channel penetration and channel engagement and introducing an exclusive product range. Further, Lenovo is devising specific tactics to tackle the three sub-segments within SMB — Medium Business, Small Business, SOHO.


To penetrate the length and breadth of the country’s diverse SMB market, Lenovo is creating an unprecedented reach of close to 500 retail touch points over the next fiscal year, which includes over 300 retail outlets and close to 200 resellers and VARs. This will enable Lenovo to move closer to its target audience at both ends of the SMB spectrum. To cater to the diverse computing needs of Indian SMBs, Lenovo is unveiling an entire range of laptops, desktops and all-in-ones exclusively designed exclusively keeping in mind the requirements of the segment. Aptly named EDGE, this range, which is part of the acclaimed ‘Think’ family, brings all the powerful and vital attributes of the Think brand coupled with features of style and entertainment that an SMB seeks.


The new range of over 10 products include ThinkCentre Edge 91z, ThinkCentre Edge 71z, ThinkCentre Edge 71, ThinkPad T420, ThinkPad X220, ThinkPad Edge E420s(SSD), ThinkPad Edge E420, ThinkPad Edge E420s (HDD), Lenovo B570. All the products are equipped with Lenovo Enhanced Experience 2.0 for Windows 7, ensuring fastest boot time along with superior performance, power management and exciting features leaving the user with an enhanced computing experience.


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