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Follow UsNew Delhi, India: Lenovo announced the launch of ThinkPad Edge Series
for the Small and Medium Business (SMB) segment in India's PC
market. It also declared its go-to-market strategy for the SMB
segment in India, focusing on Value Added Resellers (VAR), System
Integrators (SI) and Retail, covering 150 cities initially.
It
also announced another product, the “ThinkPad X100e”, identifying
an opportunity in a whole new category of entry-level, ultraportable
laptops designed for business users. Together, Lenovo's new
ThinkPad products signify the company's intent to offer
exceptionally engineered PCs and herald the new decade on a positive
note for business users.
“After
fortifying our leadership position in the large enterprise PC segment
and building our presence in the consumer PC segment, we are now
expanding the scope of growth in our India business with our renewed
strategy for the important SMB segment”, said Amar Babu, Managing
Director, Lenovo India. “The ThinkPad brand gives us the leverage
to reach out to the premium SMB customers. Now, with the new ThinkPad
Edge Series and the ThinkPad X100e, we are targeting the mainstream
segment in SMB as well”, he added.
The
SMB segment offers one of the most significant opportunities in
India's PC market. According to IDC, the SMB PC spending in India
was estimated to be Rs. 5,275 crore in 2009 and is expected to touch
Rs. 5,515 crore in 2010. As per IDC, PC spends accounted for 30.74
per cent of the total spends on IT by SMBs in India in 2009, with
total SMB IT spending estimated to be Rs. 17,160 crore. An SMB
enterprise here is defined as an organization that employs between 1
to 499 workers.
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