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Machwan Communication & Research : CRM Implementation

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PCQ Bureau
New Update

As we all know ERP and CRM packages are being used extensively for better

management of information in an organization. Machwan Communication and Research

had already implemented Microsoft Dynamics, but the challenge they were facing

was to provide quick and updated information to their clients. Their

relationship management campaigns required regular interaction with customers of

clients and quick responses had to be offered to the customers. Initially they

would take the query from the customer and get in touch with the client for

resolution through mails. Sometimes the client would be busy on other activities

and resolution would take time. Also they needed to keep their clients updated

on the progress of the campaign. To overcome this, they implemented a hosted

version of Microsoft Dynamics and migrated existing data from the CRM solution

to this new hosted version. Then they shared license of hosted CRM with their

clients so that everyone can get latest information. Due to system in place the

client is on a continuous update mode and can log in any time of the day to see

the status which in turn has reduced communication errors. Besides reducing

response time, as the solution is hosted, lot of maintenance and management

issues related to an implemented solution were also overcome. There was no

investment made for new hardware and the only requirement to use this solution

was broadband connectivity and a machine with a compatible browser

Project

Specs
  • Project Head: Partha Adhicary, Director
  • Deployment Location: Gurgaon
  • Team Size: 2
  • Tech Used: Cloud Computing
  • Expected life: For Ever
Implementation

Partner

N4 India

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