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Managed Data Center Services

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PCQ Bureau
New Update

This is a new category we have introduced this time.Here, VSNL emerged as the

winner, having a significant lead over runner up Reliance Infocomm. Other

companies that made it to the club were Sify and Airtel. Interestingly, US based

data centers also made it to the club.

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As managed data center services is still a relatively new area, its knowledge

among a lot of industries is still pretty low. That's why, even though VSNL

emerged as the winner, its brand perception was the highest only in discrete and

process manufacturing and the BFSI segments. It was also high in IT/ITeS and

eduction industries, but pretty low everywhere else. Reliance Infocomm on the

other hand was not as strong in manufacturing and BFSI, but enjoyed the highest

brand perception in communication media, education, and healthcare industries.

Sify on the other hand, had the strongest brand perception in the services

industry, while its perception is pretty weak in healthcare, BFSI and the two

types of manufacturing industries. Airtel had the strongest brand perception in

the IT/ITeS segment. Industries where its perception is low, are manufacturing,

BFSI, and services.

The brand loyalty in this segment are also relatively high, because you're

not likely to move out of a data center so easily. VSNL enjoyed 71% brand

loyalty, with 5% of its existing users saying they're likely to switch to Airtel.

Brand loyalty of others received statistically insignificant votes for us to

analyze.

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