by September 2, 2011 0 comments

While Airtel tops the Users’ Choice Club for both 100-499 and 500-1000 employee segments, there is a tussel between Net4India and Sify for the 2nd spot. The former seems strong in 100-499 segment while the latter follows the leader in the other segment. This is one category where more traction is expected in the 500-1000 space as these organizations are more likely to outsource their data center requirements.This might partially explain Sify’s absence from the Users’ Choice Club in the 100-499 segment. Reliance Infocomm is a consistent 3rd across both segments while VSNL and Net4India slip positions in the 500-1000 segment.

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An interesting trend emerges in terms of brand loyalty in the 100-499 segment, where the top three-Airtel, Net4India and Reliance Infocomm enjoy 100% loyalty from their customers. This means all respondents who were using their services said they’re likely to stay with them in the near future. However, the picture is not that rosy in the 500-1000 segment as only Airtel is expected to have that luxury in the near future. The other two, Reliance Infocomm and Net4India are likely to enjoy 75% brand loyalty.

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When quizzed further on their current and future brand preferences, those currently using Airtel in the 100-499 segment vouched for it comprehensively for its brand appeal, reliability and after sales support. The approvals for future preference for Airtel are similar except that it got just 26% for after sales support. So Airtel needs to change its impression on after sales support.

Amongst current users in the 500-1000 segment, Airtel scores 88% for brand value as compared to 63% for Sify. Both score at par for reliability but after sales support is one area where Sify gets near perfect approvals from its current users. Some concern for Airtel here!

Click on the image to enlarge

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