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Managed Network Services

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PCQ Bureau
New Update

Here's another segment that's cluttered with a lot of players. Our

survey reported around 30 brands offering managed network services. Out of

these, eight made it to the Users' Choice club. The award in this segment goes

to IBM. Not far behind at second place is Wipro. Interestingly, this segment has

a mix of pure play telecom players as well as large MNCs. Interestingly, while

IBM is the overall winner, HP received the highest top of mind recall votes. IBM

won because it had higher votes in all other parameters.

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Across industries, IBM had the highest brand perception in IT/ITeS,

communication media and services industries, while maintaining a decent score in

process manufacturing segment. It needs to pay more attention in the remaining

industries, especially process manufacturing. Wipro had the highest brand

perception in education and discrete manufacturing, but needs to be more careful

in the IT/ITeS segment. HP enjoys good presence in BFSI, and services sector,

but needs to pay more attention to the remaining sectors, especially healthcare,

education, and process manufacturing.



Region wise, IBM had the highest brand perception in south, moderate presence in
west, and low in the remaining two regions. HP was moderately strong in south

and west, and even east, but needs more attention up north. Wipro had the

highest brand perception from north, and needs more focus in east. Though Tata

communication was the leader in west, it needs improvement in the remaining

three zones.

IBM enjoys a brand loyalty of 57%, and faces a little bit of threat from

Wipro. Wipro on the other hand enjoyed a brand loyalty of 67% with no threats

from anyone. Same was the case with HP, with a brand loyalty of 43%.

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