Managed Services : Enterprise Connectivity Provider

Five service providers made it to the Users' Choice Club 2010, which is 2

less when compared to the previous year. The winner in this segment is Bharti/Touchtel/Airtel.

In top of mind recall, we found that second position holder BSNL inches ahead of

Bharti/Touchtel/Airtel at 29% while the latter is at 26%. When we compare the

above data with last year it is clear that VSNL/Tata Indicom has lost ground to

other players.

Bharti/Touchtel/Airtel is ahead of others when it comes to future brand

preferences in all reasons except for after sales service/support. Whether it's

brand name, product reliability, or initial price, Bharti has the highest

percentage of users giving th ese reasons to opt for it in the future. Next

favorite is VSNO/Tata Indicom in product reliability and initial price. BSNL has

its brand name going for it as a possible reason for future purchase.

Users' Choice Club 2010

Bharti jumps from 5th place in 2009 to top the club this year. BSNL and Reliance retain their positions.

Future Brand Preference Reasons

Brand name, reliability and initial price are the key reasons for preferring Bharti while VSNL scores on service.

Process manufacturing, Education, and Services are three verticals where

Bharti/Touchtel/Airtel has complete dominance; Bharti is also strong in BFSI

where it loses narrowly to BSNL. Healthcare and Communications media are other

two verticals where BSNL has very strong brand perception. VSNL/Tata Indicom is

dominant in Comm & Media, IT/ITeS, healthcare industries.

Brand Loyalty 2010 vs 2009

All brands score well here and have improvised their brand loyalty as compared to 2009.

In discrete manufacturing, Reliance Infocomm seems to be the number one

choice. North and south zones are dominated by the winner Bharti but it needs

tremendous improvement in east where BSNL is on top. West zone is dominated by

VSNL.

An interesting trend we found in this segment is that brand loyalties are

very high across all brands, and all of them have seen a gain over the last

year. Bharti has the highest brand loyalty at 87% followed by Reliance Infocomm

at 86%.