Managed Services : Managed Security Services

This is perhaps the most crowded category of all in the Users' Choice awards.

A whopping eight brands have made it to the club this year, with HP taking a

clear lead amongst all brands, followed by IBM at a distant second. Wipro and

CMS are close on the heels of IBM, and the rest are behind by a comfortable

margin.

Users' Choice Club 2010

This category has the highest number of players of all segments we surveyed this year, with HP topping the charts.

Future Brand Preference Reasons

Product reliability is the biggest amongst the four reasons why users are likely to choose the top three brands.

Reasons why our respondents are likely to go for the services of the top

brands in this category are interesting. 100% of the users who were likely to go

with Sify said so because of its brand name, making it a very strong option for

managed security services. 91% of Wipro fans chose it for product reliability,

followed by HP at 70%. Similarly, 55% of Wipro's fans chose it for initial price

followed again by HP at 43%. Sify seems to also be preferred over others for

after sales service and support.

When we asked participants of the Users' Choice Club 2010 about brand loyalty

of their current brand we found that Sify leads with 70%. Other two members need

to improve on this aspect as their brand loyalty percentage is low, HP has brand

loyalty of 40% while Wipro has brand loyalty of 27%.

Brand Loyalty 2010 vs 2009

IBM enjoys the highest brand loyalty amongst its existing customers, seeing a massive gain of 54% over last year.

Brand perception by industry and geography are also very interesting. Top

brand HP has very strong brand perception in only the IT/ITeS segment and

eastern India. It shows strong brand perception in BFSI and services segments,

and in south India. It needs improvement in other regions and industries.

IBM is very strong in discrete and process manufacturing, and BFSI segements;

and its brand perception is strong in all zones except east India. Wipro's brand

perception is very strong in communications and media and the services

industries. It's strong in BFSI and west India. In the remaining industries and

zones, it needs to build up stronger brand perception. Reliance is very strong

in IT/ITeS and strong in comm. and media industry.