Managed Services : Managed Server Services

Again a category with 20+ service providers but after analyzing results we

found the real competition is between HP and IBM, with 36% participants using

HP's Managed Server Services and 31% using IBM's . User's Choice club of 2010

consists of 4 members with HP as the winner. HCL Infosystem could not make it to

the club this time, and has been replaced by another key player-CMS. When it

comes to top of mind recall 67% of the participants recalled HP or IBM as the

brands that come to their mind instantly.

Users' Choice Club 2010

The category has not seen significant changes in terms of the positions of major players except CMS which is a new entrant

Future Brand Preference Reasons

Reliability of product is again a key reason for users preferring a brand in future.

Among the top three members of this year's User's Choice club, reliability of

service is the most important factor when it comes to choosing a future services

provider. 88% of users who're likely to choose IBM's managed server services

gave product reliability as the key reason, followed by 85% of HP's fan club,

and 75% in case of Wipro. 67% of those likely to go with HP gave initial price

as the reason, followed by 41% for IBM and 38% for Wipro. Percentage of

respondents for brand and after sales support/service were pretty low.

Brand Loyalty 2010 vs 2009

While HP and IBM have gained on brand loyalty, the increase is not impressive.

There is total dominance of HP across all eight verticals. In zone wise

analysis, there is equal dominance among HP and IBM; north and south are

dominated by HP while the other two by IBM.

In the analysis of brand loyalty among 4 participants of this year's User's

Choice club, the brand that comes on top is HP with 49% of current HP users most

likely to remain loyal to their brand. IBM is not far behind and has a brand

loyalty of 40%, while the other two members, Wipro and CMS, are at 30% and 33%

respectively. Wipro saw a decline in its loyal customers and needs to therefore

be more careful. 70% of the remaining users of Wipro's managed service were not

sure of which brand to switch to.