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Managed System Service

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PCQ Bureau
New Update

Among the four leading brands offering managed system services, HP was the

top choice, followed by IBM, Wipro and HCL Info systems. One observation we have

from this analysis is that while there are nearly 30 different brands offering

system management services, it's the actual system manufacturer who're preferred

over others.

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Both HP and IBM had nearly similar and the highest top of mind recall amongst

our respondents. When analyzing the brand perception across industries, we found

that HP has highest perception in IT/ITeS, communication media, and education

verticals, and the lowest in services segment. Other leading managed system

service vendor, Wipro is preferred in process manufacturing and BFSI verticals

but needs to improve in education, IT/ITeS and discrete manufacturing. Services

vertical is led by HCL.

Primary reason for choosing HP as the future brand of choice emerged as the

brand name, followed by after sales support and service. In the brand switch

matrix, HP enjoyed 45% brand loyalty, with another 5% of its customers likely to

switch to Wipro. Likewise, 6% of IBM's existing customers said they were likely

to switch to HP. Wipro had 56% brand loyalty, and none of its existing customers

were likely to shift to any particular brand. HCL Infosystems enjoyed brand

loyalty of 57%

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