Manthan Brings Big Data Predictive Analytics for Accurate Marketing Insights

NEW DELHI, INDIA: Manthan recently announced that it has optimised its customer marketing analytics product, Customer360, with algorithms for Apache Spark, thereby enabling modern marketers to analyse terabytes of structured and unstructured data in minutes.

With this innovation, marketers now have a sophisticated, yet easy to use analytics solution to interpret large amounts of customer data, from enterprise and external sources. Armed with a deeper understanding of customer behaviour, marketers can drive better personalisation and customer engagement across the marketing life-cycle.

“The uniqueness that we bring to the market is the combination of specific algorithms tailored to the customer marketing scenarios and their ability to analyse large volumes of multi-structured data”, said Anand Sri Ganesh, Chief Product Officer, Manthan.

Now, marketers can easily get personalised product and offer recommendations after analysing the data of 25 million customers, 3 Billion transactions at an SKU level, within 20 minutes, he added.

Marketers have been constrained by the daunting infrastructure and skill investment in building a strong analytics support. Often, the algorithms and business scenarios don’t align seamlessly to predict or prescribe analytics that is needed to decode the customer journey.