Marico : Mi-Net

Mrico earlier had a sales reporting platform called Mi-Net which enabled the

sales force to gain access to distributor sales data for reporting and analysis.

And with the FMCG sector becoming more and more complex, one of the key changes

being sharp channel segmentation, and as the decision making required in-depth

analysis of numerous parameters, the existing system was not able to meet the

needs. Any useful analysis required by a sales personnel meant that he had to

refer to multiple sources of information like Mi-Net, SAP, BIW etc, which was

both time consuming and inconsistent. To address these issues the company opted

to upgrade to a BI solution that would use Mi-Net as platform and would

integrate with SAP and offer a 'single window' of information to sales force.

The company chose Microsoft's BI stack to develop this solution. The BI app has

helped the sales force team tremendously as it provides users with a dashboard

where they can view information from various sources in a single window. They

can also do various analysis like past trends, projections, planning etc.

without having to generate number of independent reports.