Micromax takes 2nd position in Indian Smartphone market

Micromax, the India-based mobile brand known for its Canvas series smartphone and phablets is now on the verge of becoming the country's top selling brand in the next quarter or two and reports indicate that such goals are highly realistic.

According to International Data Corporation (IDC) report, Micromax currently attains 22% market share growing from 18% when last figures were recorded. The same report states that Samsung occupies the major pie in the market with 26% but over the years we have seen the Korean brand being given some tough competition from domestic names like Micromax and Karbonn with 22% and 13% share respectively. 

Sales of smartphones in India rose three-fold in the second quarter of the current calendar year, with growth in shipments at 50%.

Another interesting piece of fact is that smartphone-cum-tablet devices aka phablets with screen size between 5 and 6.9 inches constitute 30% of total shipments. The vendors shipped 93 lakh smartphones in Q2, compared with 35 lakh units in the same period last year.

The market has also seen significant growth in the budget smartphone segment ranging up to $200 (Rs 14,000) that come with 5 inch display, dual SIM etc. Nokia is slowly making its way back to market with its Lumia 520 Windows Phone 8 device that is priced at less than Rs 10,000.