by March 1, 2011 0 comments



Microsoft India announced the launch of Microsoft Dynamics AX for Retail, a focused offering for the Retail sector in India. Microsoft Dynamics AX for Retail brings for enterprise and midsized specialty retailers a deep level of integration across point of sale, store management, supply chain, merchandising and financials, to deliver business productivity while enhancing customer service through a single integrated solution. It manages point-of-sale, store management, supply chain, merchandising and financials capabilities for midsize and enterprise specialty retailers. “With key industry verticals such as retail evolving aggressively, customized vertical solutions have become a huge differentiator. Microsoft Dynamics AX for Retail is a single, end-to-end solution that drives visibility across the organization enabling Indian retailers to reduce complexity, react quickly, seize new opportunities, and build customer loyalty, all of which are vital in today’s evolving retail environment” said Subhomoy Sengupta, Group Head, MS Dynamics India.

This solution offers out of the box integration allowing complete control of data flows across the organization. Real-time connectivity allows customer data and loyalty transactions to be immediately captured and shared across the organization; while real-time inventory lookup and visibility to inventory movement provides critical information to enhance customer centricity. “With so many digitally empowered consumers, retailers are being challenged to operate faster and smarter across their organizations to achieve deeper customer loyalty and maintain a competitive edge,” said Kirill Tatarinov, Corporate Vice President, Microsoft Business Solutions. He also added “To address these challenges, retailers need to adopt what we call a “Connected Experience for Retail” which Microsoft Dynamics AX for Retail essentially will enable.”

The architecture and innovation that remain core to Microsoft Dynamics AX for Retail provide extensibility and a high degree of interoperability, so the solution and can adapt and grow with your business. When added to powerful infrastructure components like Windows, Sharepoint, SQL, Office as well as innovations Surface; TAG; Mobility on Windows, retailers are agile and empowered in their business. Further, this offering is supported by global retail partners who can customize the solution to fit specific customer needs.

A key strength of Microsoft Dynamics is its partner ecosystem. Microsoft Dynamics AX for Retail provides a solid, scalable foundation for the retail environment, combined with a rich partner ecosystem that will deliver customer-specific configuration and implementation services. Microsoft is working with both globally and regionally based ISVs on integrating to the Microsoft Dynamics AX for Retail solution. Also, by offering an industry specific platform, partners (VARs and ISVs) have an opportunity to create deeper vertical functionality for retailers, more easily and at lesser cost.

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