by August 14, 2013 0 comments

Microsoft’s integrated suite across cloud and on-premise approach for security, archival, instant messaging and unified communication has led to a sustained advantage in the market place, according to a study by Ascentius.

The finding of the study, Evolving Market for Email & Collaboration Platform in India, shows Microsoft’s Exchange Server platform owning 78 per cent market share – making it the largest on-premise e-mail solution provider. Office 365 is the leader in the public cloud e-mail and collaboration services market with a 70 per cent market share.

For the study, 2012 was taken as the base year. It takes a broad look at the way Indian businesses are leveraging e-mail and collaboration to pursue higher productivity. It also covers trends in the adoption of e-mail and collaboration platform – be it on-premise, hosted or on cloud.

The study takes into account nearly 100 businesses of all sizes, including channel partners. Responses from the study were collected from different industries, namely manufacturing, IT & ITeS and professional services, to name a few.

“The Indian market for business e-mail and collaboration platform is poised at an interesting juncture. While at one end, new paradigm such as hosted e-mail and cloud-based e-mail market are breaking out and taking roots, and on the other end, the on-premise e-mail platform market continues to experience potential revenue growth and are emerging as the cornerstone for businesses to benefit from collaboration & unified communication,” stated Alok Shende, principal analyst & founder director, Ascentius.

“Our study suggests mutual co-existence between on-premise and cloud based e-mail & collaboration platforms in the future.”

“The reasons why businesses of all sizes are choosing Microsoft Exchange over Google Apps are enterprise-class security, reliability, anywhere access, data privacy and a familiar user experience,” said Tarun Malik, director – Product Marketing & Strategy, Microsoft.

“Microsoft, with the Exchange Server part of the Office 365 suite, is clearly the leader in the market of on-premise and public cloud e-mail platforms, leaving Google Apps far behind, which is further validated by the study conducted by Ascentius.”

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