by March 3, 2010 0 comments

Continuing our exploits on the latest trends in social networking,we embark uponusing social
networking platforms to not only
socialize but also to gain business benefits from. With the increasing number of
organizations and brands booking their space on social networks every day with
lots of user generated content around, the need to track what is being said about your products has got prominence.Organizations are keen on tracking
responses left out by users.

Direct Hit!

Applies To: Enterprises
USP: Monitor the visibility of your brand online
Primary Link:
Search Engine Keywords:Brand monitoring, social networking, brand monitoring tools, Google alerts

By gauging the online buzz, you can actually monitor your
brands’ reputation and make up for the negatives. Following the discussions
around your brand also makes lots of sense as far as improvement of your brands is concerned. There are several paid and free tools available today. Let’s
analyze the features of some free tools.

Google Alerts
Google alerts helps keep you up to date on any subject with email alerts or
RSS updates on the basis of keywords that you may set. Google currently offers
six types of alerts; News, Web, Blogs, Comprehensive, Video and Groups. Google
Alerts also allows its users to determine frequency in which checks are made for
new results. You can access this at

Also known as ‘Google Alerts for Twitter’, TweetBeep alerts you with emails
when someone mentions a specified keyword on Twitter. Using TweetBeep, you can
set up multiple alerts by registering on their portal . The alert preferences
will be the criteria to generate an email,helping you keep a tab on the image
of your brand. The portal sends alert responses to your mailbox on an hourly
basis. Available as free in its minimalist form, you can get a higher level of
control and preferences in its paid service. The TweetBeep service can be
accessed at

The portal includes a comparison graph generator which can
be used to draw comparisons with your brand’s competitors.


TweetBeep alerts you with emails when someone mentions
keywords specified by you on Twitter.

Omgili allows you to monitor any mentions about your brand or company on online
forums. The portal is particularly helpful as it includes a
comprehensive comparison graph generator which can be used to map out discussions going online across the web and draw comparisons with any of the
desired competitors. The free service does not require you to register in their

HowSociable? allows you to track the visibility of your company or brand
across a range of different social networks and feeds. The portal generates
free to see brand visibility matrix by providing a relative score to your brand.
A reference brand is kept at 1000 and your brands visibility is measured in
reference to this brand. A comprehensive visibility score is accentuated by the
individual ranking across different platforms.

The Backtype portal generates search results for the
desired information in an accessible format.


The How Sociable portal generates brand visibility matrix
by providing a relative score to your brand.

BackType is another brand monitoringtool which can be used to generate desired information in an accessible format. All the latest information doing
the rounds on different social networking platforms around your brand is
presented in an easy to use format. You can go directly to the platform where
the discussion is taking place and participate actively. Essentially Twitter
based, this portal does provide mention across the brands. To know more about
this solution, go to

Social Mention
Social Mention is a social media search engine. You can access this through The search engine searches for user-generated content (UGC)
such as blogs, comments, bookmarks, events, news, videos, and microblogging
services. It allows you to track mentions of your brand across all these areas.
The results are aggregated from the top social media sources, such as Flickr,
YouTube, Digg, Delicious, Twitter and more. Like other services, you can
subscribe to your results by RSS or email.

Brand monitoring tools can help you perk up the image of
your brand by gaining an insight into the discussions and reactions to your
brand across social networking platforms and tweaking your policies of brand
promotion accordingly. These platforms could be exciting ways to get involved
directly with the core users of the brand in an enexpensive manner.

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