by November 29, 2013 0 comments

The online career and recruitment solutions provider and flagship brand of Monster Worldwide today announced the launch of its disruptive digital campaign: ‘Wake Up’. The campaign aims to take Monster’s value proposition of Find Better to the next level thereby enabling jobseekers with Better Access, Better Connections, Better Jobs.

Monster India launched its new brand positioning of ‘Find Better’ with a tag line- Get lucky. Get Active on Monster. The company is all set to move to the next level as ‘luck’ would favor those who look for ‘Better’ and to ‘Find Better’, one needs to ‘Wake Up’ to the new opportunities.

The campaign addresses a vast majority of passive jobseekers who make do with their average jobs, ignorant of the limitless opportunities that exist. The campaign urges them to rise above mediocrity, ‘Wake- up’ to their true potential and capitalize the opportunity.

Commenting on the launch of the ‘Wake Up’ campaign, Sanjay Modi, Managing Director, (India/Middle East/Southeast Asia) said, “With the new ‘Wake Up’ campaign we take our value proposition to the next level by giving a wakeup call to passive jobseekers who are somehow going on with their routine jobs but don’t feel in control to change it. ‘Wake Up’ campaign is our effort to reawaken their sense of curiosity, control and optimism and communicate a positive ‘call to action’ by emphasizing that there is a better opportunity out there.”

“The recent global survey conducted by Monster and Gfk, strengthens our confidence that India needs a “Wake Up” call. As per the research, 70 percent people have expressed that they are content with their current jobs but they are not. From the feedback received, it appears that they would like to explore opportunities. Hence, ‘Wake Up’ call is targeted at this vast majority of people who need to make the most out of the opportunity that exists out there,” he added further.


Monster India is asking users to create their own wacky videos on the ‘Wake Up’ theme and upload them online or on social media platforms. The shortlisted ones will be promoted on Monster India Facebook page. Monster India is also set to launch a ‘Wake Up’ application on Facebook to sustain the user engagement.

“We are confident that the new campaign will resonate with jobseekers thriving in the digital sphere enjoying high social media and video consumption,” added Modi.


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