Mudra communications offers integrated communication services through its
platforms.
Mudra and DDB Mudra (advertising), Mudra Max (integrated communication
planning and implementaiton), Mudra Heath & Lifestyle and Water (brand strategy
and design consultant).
The key factor that led to this implementation was that most of the strategic
buisness unit (SBU) heads were not able to use the existing buisness
applications effectively. It was not possible to have consolidated reports on
multiple businesses applications and hence they had to rely on commercial heads
instead. This again led to unneccessary usage of resources.
The key technical challenge that they faced during the process was to build
simple, intuitive and yet powerful browser based UI using Adobe Flex. Another
challenge they faced was that there was no trained man power. Hence they had to
self-learn the applications.
Project Specs |
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Implementation Partner |
NA |
They also faced some non-technical issues, such as the SBU's heads were
used to getting the information from their commercial heads, there was initial
reluctance to use the system and SBU heads were comfortable viewing hard copy
printouts rather than accessing the information on-line.
Finally, they have implemented the project and the major benefit they have
gained out of it is that now, SBU heads can extract the relevant information
accurately on their own, anytime anywhere thus helping in effective decision
making.