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Mudra Communications : Mudra One View

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PCQ Bureau
New Update

Mudra communications offers integrated communication services through its

platforms.

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Mudra and DDB Mudra (advertising), Mudra Max (integrated communication

planning and implementaiton), Mudra Heath & Lifestyle and Water (brand strategy

and design consultant).

The key factor that led to this implementation was that most of the strategic

buisness unit (SBU) heads were not able to use the existing buisness

applications effectively. It was not possible to have consolidated reports on

multiple businesses applications and hence they had to rely on commercial heads

instead. This again led to unneccessary usage of resources.

The key technical challenge that they faced during the process was to build

simple, intuitive and yet powerful browser based UI using Adobe Flex. Another

challenge they faced was that there was no trained man power. Hence they had to

self-learn the applications.

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Project Specs
  • Project Head: Sebastian Joseph, Ex. VP and Head Tech
  • Deployment Location: Mumbai
  • Team Size: 8
  • Tech Used: Flex framework
  • Hw/Sw/Services used : 2Opteron Quad core servers, 1 TB NAS box,

    Adobe Flex, Oracle, Linux, JBoss, Crystal Report
  • Expected life: NA
Implementation Partner
NA

They also faced some non-technical issues, such as the SBU's  heads were

used to getting the information from their commercial heads, there was initial

reluctance to use the system and SBU heads were comfortable viewing hard copy

printouts rather than accessing the information on-line.

Finally, they have implemented the project and the major benefit they have

gained out of it is that now, SBU heads can extract the relevant information

accurately on their own, anytime anywhere thus helping in effective decision

making.

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