by June 17, 2007 0 comments

This is a field force automation project that made great use of SMS. Here,
the company integrated mobile technology with their back-end ERP application so
that a live link can be established between far-flung regional sales teams and
the HO. Earlier the sales order generation by a front-end sales person and goods
delivery by the warehouse agent was being handled manually. Copies of manual
records would be sent by courier to the nearest regional office for entering
into the SAP system. Invoices would then be generated at the regional offices.
This entire process, from placing a sales order to billing generation, would
take 3-4 days. Now, the company has started using the mobile application, which
runs on a PDA and uses GSM technology to send data through SMS to the HO. A
sales person can immediately take down the orders from farmers and then feed the
data into the application on his PDA. The application instantly sends the
purchase order to the head office via SMS, if GSM connectivity is available, or
stores it till connectivity is obtained. The project has saved time in purchase
order generation, which has further speeded up the delivery of products to the

Project Specs
Business problem: Collecting orders from
farmers and sending them to HO for further processing took 3 to 4 days

IT solution:
Using a PDA which runs an order processing app and then
lets the sales agents take orders and send it instantly to the HO

Reduced the time of processing a sales order and billing

Implementation partner : Mobien Technologies

Nair Prasad,

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