by March 3, 2011 0 comments



NDTV has announced its Gadget Guru Conclave and Awards 2011. The event hopes to provide a platform for companies and experts alike to share ideas, debate and discuss latest trends in the field of technology. It will showcase, celebrate and honour the best innovations that the world of technology has seen in the last one year. The awards comprise of 17 categories across gadget categories and cover anything launched between 1st Jan 2010 to 31st Jan 2011. Living Digital (now called LD2.in) are the knowledge partners for the prestigious awards. Living Digital has a simple purpose. It answers the question: “Which gadget should I buy?” asked by enthusiasts. Behind that simple purpose is one of the most sophisticated technology product testing labs in South Asia. The 17 categories that are covered in the awards are:

Audio Product of the Year (below Rs. 1 Lakh): This one includes sound systems such as home theatre systems, sound bars, high-end speaker-amplifier combinations, vacuum tube amplifiers and speaker packages priced under Rs 1 lakh (MRP).

Audiophile System of the Year (over Rs. 1 Lakh): This category looks at sound system for audiophiles with price starting from Rs 1 lakh (MRP) onwards. It would comprise of home theatre systems, sound bars, high-end speaker-amplifier combinations, vacuum tube amplifiers etc.

Potable Audio Product of the Year: This includes all portable MP3 and MP4 (video players), portable sound docks and battery powered speaker systems as well as any other form of portable device that works with audio. Price no bar.

Computer Peripheral of the Year: Computer peripherals include printers (both inkjet and laser), all-in-one (print-scan-copy-fax) devices, scanners (sheet-fed and flatbed), external storage devices, webcams, keyboards and mice. Basically anything that can be plugged into a computer.

Computing Device of the Year: This category includes all personal computing devices, including tablets, netbooks, net-tops, laptop computers, desktops and all-in-one computing devices. Price no bar.

Consumer Electronic of the Year: This category includes projectors and projection systems, DVD players, Blu-Ray players, HDD media players, HD video upscalers or any other gadget or consumer electronic product which is not covered or does not fit in any of the other categories. (No white goods such as refrigerators, air conditioners etc. should be nominated.) Price no bar.




Design of the Year: This is the gadget that you feel offers the most visual appeal & design flair across categories. There is no price or specification limit, it’s all about the looks here.

Budget Phone of the Year: This award is for the best budget mobile phone (Smartphone or feature phone) under the price range of Rs 10,000 (MRP).

Smartphone of the Year: Quite simply, this award goes to the best overall smartphone, but with a price tag upwards of Rs 10,000(MRP).

Imaging Device of the Year: Imaging devices include all types of digital still cameras and video cameras. These include those that record to tape, flash memory or hard disks. Price no bar.

TV of the Year: The Best Television display category covers all types of flat panel televisions like LCDs, LEDs, plasma TVs, projection TVs (not projectors) and laser TVs. Price no bar.

Brand Ambassador of the Year: This category basically looks at various celebrity endorsements for gadgets. TV commercials, print ads, etc. are considered for this award.

Application of the Year: The category will include all categories of apps like games, productivity, GPS maps and even fun apps. Price no bar.

Gaming Hardware of the Year: The best gaming hardware covers all gaming consoles, graphics cards, gaming-specific laptops/desktops and handheld gaming devices. Price no bar.

Innovation of the Year: Various interesting and innovative technologies have been introduced throughout the year that have made a significant impact on one or the other aspect of gadgets related industry.

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