by March 4, 2010 0 comments



Last year, NDTV shook the gadget industry by announcing an
awards event that was aimed at not Bollywood or any other form of human skill.
The ‘TechLife’ awards showcased and awarded gadgets and gizmos that turned out
to be 2008’s most impactful launches. After the success of TechLife Awards in
2009, NDTV is back with TechLife Awards 2010. Dubbed as the Oscar of Gadgets,
the awards showcase the best of gadgets launched through the year.

Along with the announcement of the second edition of the
awards, NDTV has entered into an alliance with Cyber Media (India), whereby
Living Digital are the knowledge partners for the 2010 TechLife Awards. With a
dedicated testing lab and a team of experienced Technology Analysts, CyberMedia
proves to be the perfect entity to tie-up for product evaluation. Furthermore,
Ernest & Young has been roped in as the governing auditing body that would
overview the entire process of benchmarking, short listing and selections.

The process of sourcing, selecting, evaluating and short
listing products is already underway with more than 200 gadgets across
categories being tested. Various teams across organizations are working round
the clock to finish the work for the grand finale taking place in the last week
of March.

This year NDTV has increased the nomination categories from
last year’s 11 to a good 16 categories. Also, in an attempt to make the awards
more end-consumer focussed, professional grade devices have been excluded from
all categories.

Best Computing Device — This category includes all personal computing
devices, including netbooks, net-tops, laptop computers, desktops and
all-in-one computing devices.
Best Gaming Product — The best gaming product category covers all
forms of gaming hardware and software. Gaming hardware includes all gaming
consoles, graphics cards, gaming-specific laptops/desktops and handheld
gaming devices. Hardware would also include gaming accessories like gaming
keyboards, mice, high performance mouse pads, gaming headsets and speakers.
Gaming software includes all game titles, across all platforms (including
mobile phone games for all platforms like iPhone, Symbian, Windows, Android)
Best Smartphone – Quite simply, this award goes to the best overall
Smartphone. A Smartphone would be defined as one offering various advanced
capabilities in terms of day-to-day use, connectivity as well as third party
software installations and running a Smartphone operating system such as
Symbian, Windows Mobile, Android etc.
Best Budget Mobile Phone – This award is for the best budget mobile
phone (Smartphone or feature phone) under the price range of Rs 12,000.
Best Imaging Device – Imaging devices includes all types of digital
still cameras and video cameras. These include those that record to tape,
flash memory or hard disks.
Best Television Display — The Best Television display category covers
all types of flat panel televisions like LCDs, LEDs, plasma TVs, projection
TVs (not projectors) and laser TVs.
Best Portable Audio Product — This includes all portable MP3 and MP4
(video players), portable sound docks and battery powered speaker systems as
well as any other form of portable device that works with audio.
Best Audio System — This one Includes sound systems such as home
theatre systems, sound bars, high-end speaker-amplifier combinations, vacuum
tube amplifiers and speaker packages.
Gadget Eye candy – This is the gadget that you feel offers the most
visual appeal & design flair in your category. There is no price or
specification limit, its all about the looks here.
Best Celebrity Endorsement — This category basically looks at various
celebrity endorsements for gadgets. TV commercials, print ads, etc. are
considered for this award.
Best Consumer Electronics Device – This category includes projectors
and projection systems, DVD players, Blu-Ray players, HDD media players, HD
video upscalers or any other gadget or consumer electronic product which is
not covered in any of the other categories.
Green Gadget of the Year – Green has been the focus of the industry
through the last year, hence this is the gadget that is unquestionably
green; in design, workmanship, material and performance.
Best Mobile Application — This one covers mobile applications across
all mobile platforms (Symbian, iPhone, Windows, Android, Palm, etc.). The
category Includes all manners of apps like games, productivity, GPS maps and
even fun apps.
Best Computer Peripheral – Computer peripherals include printers
(both inkjet and laser), all-in-one (print-scan-copy-fax) devices, scanners
(sheet-fed and flatbed), external storage devices, webcams, keyboards and
mice. Basically anything that can be worked with after being plugged into a
computer.
NDTV Gadget of the Year (Popular Category) — This category is not
open to nominations. This award will be populated from amongst the other
entries jointly by the LD and NDTV edit teams. The final winner will be
decided using a public voting on the NDTV TechLife Awards website.
NDTV Gadget of the Year (Popular Category) — This category is not
open to nominations. This award will be populated from amongst the other
entries jointly by the LD and NDTV edit teams. The final winner will be
decided using a public voting on the NDTV TechLife Awards website.

What is important to note is that to be a part of the award
nominations, a couple of basic criteria required to be filled by the nominator
for their entries. The first one is that the Device should have been launched
between 1st Jan 2009 to 31st Jan 2010. Secondly, the nominated products should
be available in India. And lastly, the product should be consumer focussed and
not from the professional category.

With the awards ceremony just a couple of weeks away, keep
a lookout for news trickling down NDTV’s website at www.ndtv.com as well as
Living Digital’s Website for up-to-date news, reviews and happenings at
www.ld2.in.

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