All you need to do is just Google!

by July 31, 2017 0 comments

#Now be ethically diverse with Farida

Company: Farida Gupta

Location: New Delhi

Company profile
The company involves a varied range of traditional crafts and techniques of dyeing, weaving, printing and hand embroidery.
Starting point
The business started with two embroidery girls in South Delhi and at present has grown into a thriving business employing more than 100 underprivileged women.
Online presence
In 2016, the company made a decision to shut down three retail stores in Delhi and go digital. The website was launched – and was followed by a mobile site.

Business earned revenue
The business used digital advertising included search ads and dynamic re-marketing to increase visits to the website and engage new and existing customers better.
In the last one year, backed by good quality products and engaging digital campaigns, the business has seen an incredible 10x increase in their customer acquisition.

#Increasing opportunities for leisure

Company: Gainwell Leisure Holidays

Location: Kolkata

Company Tour
Incorporated in 1991, Gainwell Leisure Holidays is an International Outbound Tour Company. The business has completed 25 years in the travel industry and handles over 25,000 passengers per year.
New phase of growth
In 2014, Gainwell Leisure Holidays looked for further growths and decided to re-launch their website with the objective of reaching out to a newer audience, as well as strengthening their engagement with existing customers.
The new website
The website has been designed to be user-friendly as well as provide latest information and content. The business also started an online payment option for customers.
Further, to provide a rich customer experience, the website also features live chatbots for real-time customer service.
Gainwell is extensively advertising online, and is driving customers to their website through Google Search. Further, they have embraced technology by leveraging G Suite for email and collaboration.

Digital Marketing
Today, 70% of Gainwell’s budget for new marketing campaigns is dedicated to digital media and almost 50% of the business is coming through the new website.
Since 2014, the business has experienced 100% growth in revenue through web leads, and in 2017 alone.

Growth Rate
The website traffic has grown 3X over the previous year.

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