All you need to do is just Google!

by July 31, 2017 0 comments

#Ecologically in Style

Company: GAB

Location: Kolkata
Gab Project
GAB ‘Gift a Bag’ is an initiative that addresses ecological issues through the medium of bags. Gab Project is a one stop shop for customized leather, jute and cotton finished goods. While they mostly do B2B bulk orders, they also do some sampling to meet small quantity requirements.
Government projects
Founder of Gab Project, Madhumita Bagchi had also been involved with several, skill-development projects for women in West Bengal, as well as a textile manufacturing project for the Government of Agartala.
Business online
When Gab Project was launched in 2016, collaboration with Expostores and her marketing team helped them understood the importance of taking their business online with a unique message and having a strong digital presence.
They believed that this would help them reach new customers, and have an ongoing engagement with them.
Expostores’s digital marketing
Gab Project gets leads through Expostores’s digital marketing campaigns that have helped them increase sales significantly.
Expostores provides customised CRM, Marketing Automation & Strategy services to help companies with their sourcing & procurement, using smarter supply chains. To manage customer relationship from lead generation to fulfilment is the most crucial task in B2B & cross border trades, which Expostores is quite adept at.
Within a year, the business saw a growth of 250% in sales month-on-month and increase in profit by 170%.
“We have generated orders worth more than INR 5 million in the last year and we plan to move ahead of INR 1 Billion in the next 5 years, with the right digital platforms and team.” says Madhumita Bagchi.
#Let’s DiveIndia

Company: DIVEIndia

Location: Andamans

Understanding DIVEIndia
Conceptualized by Vandit Kali, the business in the Andamans offers basic to advanced scuba training.

The Team
DIVEIndia has 15 professionals and dive instructors with operations in 2 islands within the Andaman and Nicobar group of islands – Havelock and Neil.

Digital Marketing
Understanding DIVEIndia’s marketing needs, the founder realized that there has been a drastic shift in the way customers are researching for their diving holidays. Therefore, DIVE soon took to the online route to expand their reach and create awareness organically.

Use of Google AdWords
DIVEIndia started using Google AdWords in 2015 and invested extensively in Google Search and Analytics to drive divers to the website and track user behaviour, as well as in social media marketing to allow divers to share their experiences.
With these efforts, DIVEIndia’s website leads conversions increased by an average 230% YoY and the organic website traffic increased by 400% from November 2015 to March 2017.

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