All you need to do is just Google!

by July 31, 2017 0 comments

#Concrete products like never before

Company: Astra Concrete

Location: Goa

Company Profile
Astra Concrete Products, is a manufacturer and exporter of quality concrete spacers, supplying products to landmark projects, metro systems and high-rise towers in India and abroad.

Before the digital journey
Before starting their digital journey, most of the business for Astra was limited to the state of Goa. Astra did not have ways and means to make people aware of its innovative product and reaching to customers outside of Goa was very difficult through offline channels.
Marketing Business
In 2008, Astra started marketing its business through digital media and used Google Adwords, Sites and Maps to explore new boundaries of the business. Astra also registered its products in B2B e-commerce websites such as Alibaba, Indiamart, Tradeindia and many others. This gave Astra huge access to markets outside Goa and the business started receiving enquiries from India as well as overseas.
Astra catered to it’s first international client in 2009 and the digital marketing strategy helped the business experience a steep rise in revenue of over 30% YoY.

Astra’s revenue
Today 60% of Astra’s revenue comes from international orders, 30% comes from other states in India and only 10% of the revenue comes from Goa.
In the next five years, Astra Concrete Products aims to achieve a target of INR 100 Crores, mostly tapping the international market.

#Story Untold

Company: Safecity

Location: Mumbai

The awareness platform
Safecity is a platform that crowdsources personal stories of sexual harassment and abuse in public spaces and aggregates that data as hot spots on a map indicating trends at a local level. Safecity aims to make this data useful for individuals, local communities and local administration to identify factors that may cause behaviour that leads to sexual violence.

Challenges in the journey
Safecity’s biggest challenge was to create awareness for the platform to find solutions and motivate people to share their stories, especially when they were hesitant or not fully aware of their rights and legislations on the topic.
Online presence
Safecity uses Google Maps and Google Drive to store and track data. It also uses social media marketing to reach diverse audience and has established a strong presence through regular discussions and chats with volunteers. Safecity also engages with its target audience regularly via emailers and newsletters.
Success Rate
Today, 400,000 people have benefited from Safecity and 150,000 users have visited the website till date from all over India.

Safecity has won 25 prestigious awards for its unique platform – Vital Voices – including the Global Leadership Award in the presence of Hillary Clinton in March 2017.
Safecity is now present in six other countries – Kenya, Nepal, Cameroon, Nigeria, USA and Trinidad & Tobago and aims to scale further in the coming years.

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