by August 31, 2012 0 comments



Cisco continues to dominate this space, perched comfortably on the number one spot in the Users’ Choice club in both survey segments. The same story holds for the runner-up brand D-Link as well, which holds its ground in both employee segments.

The only other brand that made it to the club in 100-499 employees segment is HP/3Com, while the 500+ employees segment is more interesting because three brands made it to the club this time-HP/3Com, Juniper, and Avaya. Only one other brand made it last year. There’s tough competition amongst them, so it would be interesting to see how these brands build up mind share over time.

Cisco rules the roost across all parameters in this category, be it top of mind recall, current ownership, loyalty, or shift-ins from other brands, followed by D-Link.

Coming to brand loyalty, Cisco enjoys 84% loyal users in the 100-499 employees segment, while the remaining had no plans to shift to any other brand. D-Link had 79% loyal users, and needs to watch out because about 10% of its existing users said they’re likely to shift to Cisco in the near future. Another 6% said they’re likely to move to HP/3Com, Netgear, and Dax. HP/3Com had 89% brand loyalty, with no likely shift outs.

In the 500+ employees segment, Cisco enjoys a brand loyalty of 83%, with minor movements to other brands like Alcatel-Lucent and Brocade. D-Link on the other hand had slightly more loyal customers at 91%, with 4% who said they’re likely to switch to Cisco. HP/3Com enjoyed 82% brand loyalty, but no likely shift outs to other brands.

The number one reason cited by users for selecting any of the top router brands is product reliability, which is understandable given that these devices play a critical role in communication.

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[image_library_tag 443/69443, border=”0″ align=”middle” hspace=”4″ vspace=”4″ ,default]

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