“New Normal is hybrid of physical & virtual” #BookMyShow

Sudhir Syal, CEO Middle East & Lead - Global Touring, BookMyShow talked about how they have got into live entertainment and the New Normal in the era of Covid.

Said Syal, “Pre-Covid our raison d'être was to bring entertainment into people’s lives out of home. Now it has changed to bringing entertainment into people’s homes. We have done this via launching a livestreaming product where entertainers are performing live. The New Normal, I see it as one where there’s a hybrid existence of both physical and virtual. There are also newer technologies like Augmented Reality and Virtual Reality and we are evaluating these.”

Catch the complete interview here…