Tech Update of the Day: Instagram ‘Blend’ Transforms DMs Into Shared Reels Hubs

-> Instagram’s New ‘Blend’ Feature Adds Shared Reels Feed in DMs

Instagram has rolled out a new feature called Blend, giving users the option to share a personalized Reels feed with one friend or a group, all inside a direct message (DM).

Still invite-only for now, Blend curates Reels based on the shared interests of participants. Once everyone opts in, the group receives a daily mix of videos tailored to their collective preferences. Notifications go out when someone reacts to a Reel, sparking real-time engagement.

Instagram’s head Adam Mosseri says it brings back “a new way to connect,” emphasizing social interaction in an algorithm-led app culture.

Apr 21, 2025 17:09 IST
boAt Launches ‘Real Se Bhi Clear’ Campaign with Virat Kohli and IPL Teams

boAt has unveiled its new ‘Real Se Bhi Clear’ campaign during IPL 2025, promoting its Aavante Soundbars. The campaign features Virat Kohli, Liam Livingstone, and Krunal Pandya, highlighting boAt’s partnerships with Royal Challengers Bengaluru and Gujarat Titans. Focused on immersive audio, the ad captures the sounds of cricket—from bat cracks to crowd roars—bringing stadium-like experience home. Developed by agency Talented, the campaign positions boAt as a go-to audio brand for sports fans. With Dolby Audio and surround sound, the Aavante range aims to enhance every match-day moment. Watch the campaign now and upgrade your home setup.