Mumbai Indians and BookMyShow Live launch The MIX fan festival in Mumbai

Mumbai Indians has partnered with BookMyShow Live’s BrandLabs to launch The MIX, a two day fan experiential festival scheduled for March 21 and 22, 2026 at Jio World Garden, Mumbai. The event is positioned as an extension of the franchise’s engagement strategy beyond cricket, blending sport, music, and live entertainment into a single platform.

The MIX brings music and cricket culture together

The lineup includes international electronic duo CamelPhat and Dutch act Mr. Belt & Wezol, alongside Indian artists Divine, Nucleya, and Sanju Rathod. Additional performers include Suggahunny, Hamshyre, and GauriWho. Organisers say the festival aims to connect with younger audiences through live performances, merchandise drops, and brand led experiences.

Co produced by Mumbai Indians and BookMyShow Live, The MIX reflects a broader trend where sports franchises expand into lifestyle driven events to strengthen fan communities outside match days.

Tickets for the inaugural edition are currently available exclusively on BookMyShow.