Nokia Opens Experience-lead Nokia Concept Store in India

The new Nokia concept store format in India is in synergy with Nokia's
strategy to provide a holistic solutions experience to its consumers across all
its touch points. Located at Ambience Mall, Gurgaon, the Nokia Concept Store is
spread across 2000 sq.ft. with a designated area for each service. Dedicated
sections for music, games, email and maps provide customers with an opportunity
to try Nokia's devices and services like music, email, Ovi Store and navigation.
The self-learn areas for entertainment and engagement allow customers to have
fun while they try out games, download music, start navigation or even write an
email. A dedicated wall bay with LCD screens continuously play demos of Nokia
services to further enhance the experience.  The new retailing experience
is thus increasingly about providing personalized service experiences to Nokia
customers in a refreshingly new format. The flagship Nokia concept store has
been designed in response to the changing global consumer who wants to do much
more with his mobile phone than just talk.

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