Notebooks

Last time around seven brands received enough votes to make it to the elite

User's Choice club, but this time around that number has come down to five.

HP-Compaq continue to remain at the pole position, while Dell is the runner up,

followed by IBM/Lenovo at number two and three spots. We have a surprise at the

fourth position, wherein HCL jumped from last year's seventh position. Finally,

Toshiba had dropped one position from last time to Fifth.

HP-Compaq is ahead of all others in top of the mind recall, current ownership

and relative brand loyalty. IBM/Lenovo is just ahead of Dell in current

ownership but turned out to be a little behind in recall and relative loyalty

than Dell.

Industry wise, HP-Compaq has the highest brand perception score in every

industry except BFSI where Dell takes the lead. Moreover Dell is also giving a

tough fight to HP-Compaq in IT/ITeS and discrete manufacturing, but falls a

little weak in communication media as well as process manufacturing segments.

IBM/Lenovo has strong brand perception in BFSI, IT/ITeS and healthcare. HCL

turned out to have better brand perception in discrete and process manufacturing

segments than IBM/Lenovo but falls behind in the remaining industries.

Zone wise, HP-Compaq is ahead of other brands in north, south and east while

Dell is ahead in west with HP-Compaq close on its heels. IBM/Lenovo got the

strongest support from west followed by south, east and north.

Coming to brand loyalty, Dell enjoys the highest loyalty with 68%. Brand

loyalty for HP-Compaq and IBM/Lenovo are pretty much same at 59% and 58%

respectively. Talking about shift-in's i.e. the brands likely to gain from

shift-outs from other brands, HP-Compaq looks to be the biggest beneficiary with

8.6% and closely followed by Dell at 8.2%. In case of HCL, it's 5.6% and for

IBM/Lenovo it's 3.6%.

Why are users likely to switch to these brands in the future? The answers

varied for different brands. For instance, Dell and IBM/Lenovo are considered

slightly more reliable than HP-Compaq. Likewise, Dell is considered better in

pricing over HP-Compaq. Likewise, HP-Compaq is being chosen because our

respondents find it to give better after sales support/services.

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