by July 1, 2010 0 comments

Bajaj Electricals, a known name in consumer electronics for almost 65 years,
was confined to legacy systems for most of their business processes. This was
causing hindrance to core business operations, as growth was fast but the legacy
systems weren’t able to support it. At places, these systems were more than 12
years old and it was becoming costly and difficult to maintain them. Even the
supporting technology platforms had become outdated. Hence it was decided by the
management to initiate a project that will focus towards improving business
processes with IT systems. They decided to implement ERP, SCM, CRM & BI
applications together with complete integration taking a big-bang approach. The
Oracle Business suite of applications was selected for implementation, and the
project was named ‘Project SMILE.’ This is an acronym for the objectives to be
achieved: S — Simplify the business processes, M — Migration to newer
technologies, I — Innovative and Integrated Business applications, L — Create
learning orientation across the organization, E — to make entire organization
Effective & Efficient.

Before implementation of this project, inefficient processes resulted in
revenue loss as there were no forecasting or planning tools available. Plus,
legacy systems were not built to support current business processes. These
challenges were overcome by implementation of the following products: Oracle
E-business Applications (ERP), Oracle Siebel CRM Applications, Oracle Demantra
Demand Management Tool for demand forecasting, and on top of these apps,
business intelligence solutions like Oracle Daily Business Intelligence and
Oracle Business Intelligence Enterprise Edition for Sales Analytics, Dashboards
& Reporting (OBI) were also implemented.

Other Finalists

Company Scenario
Before Deployment


  • Legacy
    systems and obsolete technology platforms
  •  All
    business operations were diversified and not streamlined

After Deployment
  • RoI has been achieved within first year of deployment

  • Integration of all Oracle Apps resulted in automation
    of end to end business processes.

Implementation Partner – Oracle Consultancy Services

Pratap Gharge, VP & CIO

Post deployment, the company has been able to get the investment payback
achieved within the first year, and just from the savings coming out from one
module called Siebel Dynamic Pricing Module. The company can now make right
items available at the right time with Advanced Supply Chain Planning solution,
which has reduced the overall inventory in the pipeline and also improve the
company’s ability to service customer orders. The overall inventory losses have
been brought down by 2% due to this.

This is a unique project, where ERP, CRM and SCM suite of applications were
not just implemented in a big bang approach and rolled out across 26 locations,
and six business units, but also integrated together for streamlining and
automating the end to end business processes of the company.

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