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The pandemic is over and the New Normal comes with a new set of challenges. Enterprises are ready to tackle them with their products and solutions. We reached out to them to understand all of this. So now we’re back with our most comprehensive study—Enterprise Choice Awards 2022, the largest of its kind in India, undertaken by CyberMedia Research (CMR), covering as many as 1,024enterprises.
The pandemic is over and the New Normal comes with a new set of challenges. Enterprises are ready to tackle them with their products and solutions. We reached out to them to understand all of this. So now we’re back with our most comprehensive study—Enterprise Choice Awards 2022, the largest of its kind in India, undertaken by CyberMedia Research (CMR), covering as many as 1,024enterprises.
The 2022 PCQuest Enterprise Choice Awards looks at the products and solutions that enterprises have gone in for and are likely to look at in the future. In this comprehensive study, the 1,024 enterprises cover all major verticals such as Manufacturing, BFSI, IT/ITeS, Education, Healthcare, Retail, Media, FMCG etc.
The selection of the winners is backed by the largest of its kind enterprise product survey in India, undertaken by CyberMedia Research (CMR).
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EMPLOYEE SIZE OF ENTERPRISES
We present a comprehensive analysis of awareness and usage of various brands with their reasons, future preferences, and familiarity index. Check out the winners in each of the categories and the reasons to understand why they came out on top.
Survey Methodology
The survey questionnaire sought information on the following parameters:
Spontaneous awareness: It is the percentage of users who could recall different brands spontaneously when asked about awareness of brands in a particular product category.
Current usage: It is the percentage of users who primarily use any particular brand.
Future consideration: It is the percentage of users who would consider any particular brand at the time of their next purchase.
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Details:
The value of each parameter was standardised to represent all the parameters in one scale. The average of weighted score of all the parameters was calculated to derive familiarity index of all the brands in each category.
Awards Categories
The survey was conducted to identify the top brands across 20 different categories. Based on the survey, the winners have been declared.
Survey: Satya Sundar Mohanty, CyberMedia Research
By Ashok Pandey, PCQuest
