Piracy Preyed

As the Indian entertainment market continues to flourish, and demand for its

content grows rapidly both domestically and internationally, there is an equally

disturbing and growing trend that stakeholders in this market must address:

Piracy.

Rana Gupta, Head Business, Safenet, India & SAARC, informs on the solutions

that industry stakeholders can employ to proactively address the piracy problem.

“The first such step involves identifying early piracy leaks and first instances

of piracy uploads on P2P networks. In addition, graduated response takedown

programs, like MediaSentry Services, can prove effective in both educating

downloaders as to the illegality of their activities as well as in deterring

future repeat activity. These allow content owners to outsource to a service

provider the time-consuming and data intensive task of identifying P2P users who

are illegally downloading their content and then sending a takedown notice to

those users via their ISP to cease all such activity.”

With these programs you can reach thousands of illegal downloaders in a

single day and then access online reporting tools to track specific follow-up

responses. All communication with ISPs is fully managed and recorded which helps

quantifying campaign effectiveness and identifying non-compliant users. Such

programs, just like the piracy problem itself, aren't relegated solely to P2P

networks. Similar services are available and should be considered for online

auction and growing no. of social networking sites.