Power Conditioning Equipment

Today no organization can grow without using IT. And given the pathetic power
condition in the country, there's no way your IT equipment can survive without
using the right power conditioning equipment to supply it with clean power and
backup. Hence it becomes important to choose the right power conditioning
equipment. Let's look at which brands of power conditioning equipment are the
favorites of CIOs across the country.

In our survey, three brands made it to the Users' Choice future readiness
club-- APC, Emerson, and Numeric Power. Out of these, APC is the most future
ready Users' Choice brand, followed by Emerson and Numeric. Other known brands
like DB Power, Siemens, and Powerware could not make it to the club, and were
left out only by a few points. APC has been able to maintain its lead, and in
fact, has been topping our Users' Choice and Most Wanted IT brands surveys for
years. Not only that, but this time APC has taken a far greater lead over others
as compared to last year. To give an analogy, if APC is moving at a speed of
100, then the next fastest brand is moving only at a speed of 16. Coming to
individual brand performance metrics, Numeric is the most persuasive brand of
the lot. It managed to convert the maximum top of mind recall votes into
likelihood of purchase. In overall, absolute terms though, none of the brands
are persuasive enough. People remember them on top of their minds, but the
conversion rate is not 100%.

Numeric has improved its brand pull situation considerably. Last year, it was
actually loosing pull, but this year, it has not only started gaining pull, but
also surpassed everyone else in the same. Emerson's brand pull has come down to
number two on the relative index. APC has the lowest brand pull of the lot. This
is to be expected, considering that it has the highest current ownership, there
are more chances of switch outs happening to other brands. Thankfully for all
brands in the club, there are more users likely to switch-in than switch-out,
meaning they're all gaining pull, at the cost of other lesser known brands
probably. Looking at brand loyalty figures, we found that APC enjoyed the
maximum brand loyalty at a whopping 73%. There were only 9% of existing users
who said that they were likely to switch to another brand. Numeric had 56% brand
loyalty, and another 19% of its existing users saying they were likely to switch
to various other brands. Emerson has improved its brand loyalty amongst its
existing users slightly, but there is an alarming situation here. Last year, 50%
of its existing users were not sure which brand were they likely to shift to.
This year, only 29% are still left uncertain, but an alarming 24% have decided
which brands they are likely to shift to. So Emerson needs to watch its existing
customers and identify their cause for shifting to other brands.