Punjab National Bank : Mobile Banking

Mobile banking has not only become the medium of delivery of banking services

but also a strategic tool for business development. Mobile banking along with

m-Commerce will witness a phenomenal growth with banking to be the major

benefactor. Implementation of core banking solutions in PNB has provided them a

gateway that introduces new services platform to enable customers convenience

banking on the go.

Among the challenges the bank faced included finding the right balance of

security & customer security, ensuring that the applications will be supported

on different handsets due the diversification of mobile handsets. Building

confidence level among the customers, changing their mindsets, and ensuring

business continuity 24x7x365 were other challenges.

Now the customers have access to their bank accounts on 24x7x365 basis through

mobile channel. They can view and access services like view account balance,

account statement request, online stop payment of cheque, and transfer of funds

to own accounts and a lot more.

One of the key aims of the banks is to capture new customers with the

positioning of the products & services and mobile banking is one such

initiative. Mobile banking has an extra edge over other delivery channels as it

is faster, accurate, efficient. With mobile banking, customers have access to

the services while on the go and that too anytime anywhere with no time or

geographical barriers.