Put an end to ads that eat up data and slow down browsing with F-Secure AdBlocker

F-Secure has released a new ad blocker that the company hopes will encourage content providers to adopt more user-friendly advertising practices. The new app, called F-Secure AdBlocker, is a free tool that helps users save data and browse faster by blocking traffic from known advertising servers.

F-Secure AdBlocker is a free, easy-to-use app that filters Internet traffic coming from advertisers. Ad blocking was thrust in the limelight after a recent report claimed that the practice will cost online publishers 22 billion dollars in 2015. However, recent research conducted by F-Secure Labs suggests that online advertising practices are costing end-users in the form of wasted time and data. Researchers at F-Secure Labs measured how blocking third party tracking impacted web browsing on several of Alexa’s top-ranked news sites, and found that using F-Secure’s Freedome VPN to block this tracking reduced both data consumption and page load times.**

F-Secure AdBlocker makes browsing faster and saves bandwidth by preventing ads from loading in Safari. The product is based on the new content blocking capabilities Apple built into iOS 9, and uses filters built and maintained in F-Secure’s Security Cloud. A list of known advertising servers is maintained in this cloud, and the app blocks content sent from the servers on the list to the devices running the app. By blocking the incoming ads, people’s mobile devices consume less data when loading web pages, which means websites load faster and use less bandwidth.

F-Secure AdBlocker is a free app that blocks ads in Safari and apps using Safari View. It is currently available from Apple’s App Store, and works on Apple devices with iOS 9 and ARM64 (including iPhone 5S and later models, iPad Mini/Retina 3 and later models, iPad Air and later models, and 6^th generation iPod Touch).