by November 7, 2009 0 comments

Databases are the heart of an enterprise’s applications. Just about every
enterprise application needs one, and with amount of information being stored
you need more robust and scalable RDBMS solutions. In this category the winner
that stood out was Oracle with Microsoft SQL Server close on its heels. Amongst
our respondents, Oracle had the highest top of mind recall, and even the highest
loyalty relative to other OS brands. Oracle on a relative scale enjoyed the
highest percentage of other brand owners shifting in to it. Other brands that
competed with the top two were MySQL and IBM DB/2. Oracle was strongest in BFSI,
IT/ITES, discrete manufacturing, communication and media, healthcare and
education industries. While, MS SQL Server overtook Oracle in services and
process manufacturing industries.

Coming to brand loyalty, Oracle had the maximum loyalists amongst its present
owners. Amongst the respondents who said that they owned Oracle, 55% of them
said that they were likely to stay with the same RDBMS, while 3% each were
likely to move to MS SQL Server or MySQL. Brand loyalty amongst MySQL owners was
second at 50% owners sticking to what they currently own, while a considerable
13% of MySQL owners were likely to move towards Oracle. For Microsoft it’s a
concern that its SQL Server has a brand loyalty of just 39%, and 6% of its
current owners likely to move to Oracle.

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