Realize ROI Faster with Green Datacenters

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PCQ Bureau
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Currently, 2% of all energy utilized in the world is thanks to datacenters.
This is equivalent to the total energy consumed by the airline industry
globally. Server capacity on the other hand, is expected to grow 6 times of what
it was in 2000 by 2010. Consequently, storage capacities are set to grow 69
times to accommodate the growth in servers. This directly relates, despite all
advances in the data centre industry, to a doubling of energy utilization every
five years, and for the records, energy costs have gone up by 10% last year in
the US. What is more shocking is the fact that the technology density of
datacenters is growing at 20 times every 10 years, which means you should
ideally have a datacenter which perform 20 times as well as your current
datacenter in the next 10 years. This almost impossible proposition is worsened
by the fact that 78% of all datacenters globally have not been upgraded, scaled
up or enhanced ever since they were deployed, and are more than 7 years old. The
only way out is to either ensure that your next data centre is green or change
the business dynamics to suit the changing trend in datacenter deployment-which
lowers the lifetime significantly and even provides datacenters on demand.

A green roadmap

As an ideal start, IBM announced in India recently, the launch of Project
Big Green 2.0, its global initiative to help enterprises build energy and power
efficient technology infrastructures that can meet growing business requirements
while realizing rapid financial benefits from such investments. Last year,
during phase 1 of Project Big Green, IBM invested USD 1 billion to promote the
concept of energy efficiency. This year, the project takes off from the point
that a higher percentage of IT businesses are seeing power and cooling as the
biggest challenges in datacenter mgmt (22% more than 17% last year).

IBM Site and Facilities Services
Portable Modular Data Center

Datacenter in a box

Besides server optimization and integration services for VMware server
virtualization, an updated SAN volume controller and IBM Tivoli enhancements,
the project sees the launch of a new concept in datacenters — on demand and
personalized datacenter in a box. Aimed at large format events, that need a
sudden spurt of computing power, IBM's Portable Modular Datacenter saves space,
energy and is self sufficient for its running power. In other words, it provides
the complete physical infrastructure including power and cooling systems and
remote monitoring. The datacenter can be shipped and deployed into any
environment and can support multiple technology vendors. Ideal for Indian
markets that are devoid of real estate, these boxes claim to brave extreme
climatic conditions, making it ideal to be deployed at remote locations as well.

Scaling up enterprise models

If your business requirements are such that it requires higher turnkeys over
an extended period of time with regular upgrading, Scalable Modular Datacenters
are ideal for you, with 500-2,500 sq ft, at a minimum of 15% improved energy
efficiency, 20% lower price points and a deployment time of 8 to 10 weeks. This
is a pay-as-you-grow model and adding additional stacks does not require too
much time of downtime of existing systems. The Enterprise Modular Datacenter, on
the other hand, promises an attractive energy efficiency of 66%, and an open
architecture which includes multi-vendor support and service. This is ideal for
time intensive and high availability operations.

Seeing business sense in
green

An electrical engineering company suffers loss,
and decides to go green. It has seen benefits at various levels-from
changing the air conditioner to deploying a pay-as-you-expand datacenter
architecture

Bharat Bijlee is a
pioneer in the electrical engineering in the private sector, and claims to
be a multi-product, multi-division organization, operating in two business
segments, Industrial Products which comprises transformers, motors and
drives; and Contracting, ie Projects. Unlike its non-private counterparts,
Bharat Bijli has embraced IT quite early in its growth. The company
confesses to have learnt the importance of going green from its first
infrastructure, which was housed in a server room and was inefficient in
handling the expansion plans of the company. Low capacity UPS, obsolete
switches, water seepage and rodents were some issues the company had to
contend with. Archaic infrastructure resulted in frequent unavailability of
systems & impeded productivity.

As the company grew, it has the challenge to
have in place a state-of-the-art infrastructure that adheres to these
requirements and meet the current as well as the future demands of the
company. This led to the deployment of a secure integrated environment with
high performance and improved connectivity that allows quick deployment of
new generation applications and updates connected to it. The first step
towards this was upgrading the existing infrastructure by taking the upgrade
from a 10 mbps LAN to 100 & 1000 mbps in some cases to ensure higher
availability. All connected factors like power, cooling, fire protection,
smoke detection, interoperability with vendor products were implemented with
heavy emphasis on issues like power breakdown. The new infrastructure housed
a rodent repellent, water detection system, and precision AC as opposed to
comfort AC installed earlier. The space relieved the company from the
clutter of the server room. The implementation and execution of this project
now allow the company to shift its focus from administration of the IT
infrastructure to other value added projects more critical to them.

Bharat Bijli in association with Netsol, had
quite a few challenges in seeing the project through. To begin with, the
project commenced during monsoons and the site was set up at a rocky
terrain. Thus, digging and cabling was a cumbersome task. As a pro-active
measure, the company tested equipment during the up gradation process. This
allowed detection of faults and avoid delays. At a later stage, it
incorporated a scalable datacenter, foreseeing growth of certain regularity.
Bharat Bijli's experience with a scaleable datacenter is such that it
eliminates delays, dependency on time lines and business churn outs, which
according to the senior management is the biggest reason for failure of
green IT projects. A scaleable model lets corporations—big, small, or
medium-pay as they grow and procure hardware that can sync up with existing
systems and goes a long way in saving space, power and time. Scaleable
datacenters by definition are aimed at delivering necessary power, cooling,
security and monitoring capabilities for your data center. These required
elements can ensure efficient & reliable server operations & a security-rich
environment- ensuring hardware is in an optimal setting all time, reducing
power leakage to a great extent.

An online green meeting room

In order to collaboratively walk the path of energy efficiency in
datacenters, a global consortium called The Green Grid was created last year,
with members ranging from Dell to Microsoft to HP, Cisco, Sun Microsystems, and
Wipro Technologies being one of the most recent additions. The central aim of
the consortium is to 'advancing energy efficiency in data centers and business
computing ecosystems'.

The Green Grid is focused on defining meaningful, user-centric models and
metrics, developing standards, measurement methods, processes and new
technologies to improve data center performance against the defined metrics, and
promoting the adoption of energy efficient standards, processes, measurements
and technologies. The Green Grid has recently embarked on a mission to
qualitatively analyze and collate the various green initiatives directed towards
more efficient and eco-friendly datacenter design and management, across its 20
odd partner members.

Futuristic cooling blueprints

Scientists, in collaboration with IBM have also developed a method to cool
computer chips that have circuits and components stacked on top of each other
with tiny rivers of water, an advance that promises to significantly reduce
energy consumed by data centers. A few weeks back, Researchers, in collaboration
with the Fraunhofer Institute in Berlin, demonstrated a prototype that
integrates the cooling system into the three dimensional chips by piping water
directly between each layer in the stack. These so-called 3D chip stacks --
which take chips and memory devices that traditionally sit side-by-side on a
silicon wafer and stacks them together on top of one another-presents one of the
most path-breaking approaches to enhancing chip performance beyond its predicted
limits, while simultaneously reducing the energy consumed by data centers.

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