Simplilearn LMS Digital Marketing Course Review

As the technology evolves, it alters multiple things, which are interdependent on it. Just as in the past few years, we have seen growth in students and professionals opting for online courses to up-skill and re-skill themselves.

And earlier, these online courses could be taken-up from desktop/laptops. Whereas, today, in times of responsive websites and smartphones taking over the place, these courses can be simply taken-up through mobile applications.

Recently, our team also got a chance to review Simplilearn LMS app. It offers various courses, which assisted us in enhancing our skills.

The first course we enrolled in was the Digital Marketing Course and here's our experience.

About the course  

The Digital Marketing Certified Associate (DMCA) course is designed in a way to help professionals who want to become skilful but in a timely manner. The course covers a varied range of topics, such as search engine optimization (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email and mobile marketing.

If you are one of those who is looking for a career in Digital Marketing or just wants to add digital marketing to your existing skill set, then this course could be the ideal choice for you. The DMCA course not only provides you with the right study material but also extensive hands-on practice. Thus, the course will enable you to launch and execute your own digital marketing campaigns.

The LMS  

Simplilearn’s LMS facilitates you in monitoring the progress of the enroller. Along with that, it has all the necessary tools for course completion, including simulations, projects, and assignments; also all the chapters can be easily downloaded. The apprentice can log-in from their laptops to get all the chapters. They can also download the Simplilearn app on their smartphone device to get access to the DMCA courses anywhere, anytime, online or off-line.

The Simplilearn LMS has been built from the foundation by using the Angular.js and MongoDB, which is suitable for this purpose. The developer and the team have made a very intuitive app and web so that it does not hinder the learning process. It has navigation in two modes - review mode and learning mode to make it reliable and protected for any user across the world.

Course preview 

• Introduction
• DMCA Introduction
• Search Engine Optimization (SEO)
• Social Media
• Content Marketing
• Email Marketing
• Mobile Marketing
• Pay Per Click (PPC)
• Website Conversion Rate Optimization
• Digital Analytics
• Marketing Automation
• Programmatic Buying
• Tools - Google Analytics: Specific Techniques and Reports
• Tools - Google AdWords Fundamentals
• Tools - Facebook
• Tools - YouTube and Video Marketing
• Tools - Twitter
• Digital Marketing Strategy

Know more: Simplilearn LMS Digital Marketing Course

Well-designed app and study material   

The Simplilearn course is beautifully designed by experts by keeping the learner’s perspective in consideration. If you want to learn digital marketing and content marketing then this is one of the best courses one can get at hand. While studying the course, I realized how important is content for any kind of business. You can analyze and strategies well to attain your business goals with the help of this course.

If you are passionate about learning then this is the course for you. The course starts with an introduction where it teaches you the terms and their usage in the digital marketing strategies. They have extremely well-planned courses and are absolutely right about your career getting the push.

The course designed is good and one can download the PDF and refer to it later on. When a new topic starts: The expert introduces the topic and tells the user the objective and what they will cover in that particular section. This becomes really helpful as one gets the idea of what he/she is going to learn in that section. And after every topic, there is a quiz for the learner, which helps them to revise what they covered in the course.

The topics covered in this course are SEO tools, Social media, content marketing, YouTube tools, email marketing, mobile marketing, PPC, Google Adwords, Facebook marketing and much more. It is a complete guide which helps you gain knowledge on all the varied topics.

The only drawback which can be faced while studying the course is that if you start the video after some time (if you have paused the video), it starts from the beginning which is quite annoying.