Wix Logo Maker Review: Is It Really Worth Your Time?

There’s no shortage of logo makers online, but finding one that hits the sweet spot between easy, affordable, and genuinely useful? That’s a different story. I’ve tested my fair share of them — and Wix Logo Maker kept popping up. So I gave it a real spin.

Here’s everything you need to know about what it does well, what it doesn’t, and whether it’s worth your money (or time).

What’s the Deal With Wix Logo Maker?

Wix Logo Maker already dominates the drag-and-drop website space, so it’s no surprise they jumped into logo design too. The promise? An AI-powered logo generator that helps you build a custom logo in minutes, even if you have zero design experience.

You answer a few questions, pick from suggested styles, tweak your design, and bam — your logo is ready to download. All without touching Illustrator or chasing down a designer on Fiverr.

Sounds good. But does it actually deliver?

Getting Started: The Setup Is Fast, the onboarding is as straightforward as it gets:

• Enter your business name and tagline (optional).
• Tell Wix what your business does.
• Choose logo styles you like (bold, classic, modern, playful…).
• Click through a few design pairings to “train” the AI.
• Choose where you plan to use the logo (website, social media, merch, etc.).

That’s it. Then Wix serves up dozens of logos it thinks match your brand. You scroll, pick your favorite, and start customizing. You’re never locked in. Didn’t like the options? You can regenerate new ones or edit any element. It’s honestly more flexible than I expected.

Customization: You Can Tweak Almost Everything

The editor is clean and simple. You can:

• Change fonts (lots of them, though not a massive collection).
• Swap out icons (the library’s decent, not overwhelming).
• Adjust size, alignment, color, spacing.
• Add outlines, shadows, blur effects.
• Curve text or duplicate design elements.

It doesn’t feel watered down. You won’t get crazy granular like you would in a pro design tool, but for most people? It’s more than enough.

You can even upload your own files — a feature that surprisingly few logo makers include.

Small gripe: Shape options are limited. Just circles and squares. So if your logo idea involves triangles or something more abstract, you’re out of luck.

Logo Quality: Is It Actually Good?

Here’s where things get real. The first round of AI-generated logos? Honestly, a mixed bag. Some were clean and minimal. Others felt like generic clipart. But once I dug into the icon library and started editing, the output got better.

I wouldn’t call the designs mind-blowing, but they’re clean, polished, and functional. That’s honestly more than you can say for half the AI tools out there.

If you’re after a super intricate, one-of-a-kind logo? Hire a designer. If you want something modern, decent-looking, and fast? Wix gets the job done.

Preview Feature: Surprisingly Useful

One thing Wix nails? Previews. You can instantly see what your logo looks like on a:

• Website
• T-shirt
• Business card
• Social media profile

These little mockups help a lot — especially if you’re stuck between designs. Seeing your logo in action makes the choice feel less abstract.

File Types and Pricing: What Do You Actually Get?

Creating your logo is free. You can tweak it as much as you want without spending a dime. But if you want to download it in high-res? That’s where the paywall kicks in, and the basic one priced INR 599.

Is it worth it? For the price, yes — especially since you get full commercial rights. That alone makes it a smart buy for anyone who plans to use their logo across platforms. Just keep in mind: once you purchase, you can’t go back and download updated versions later. Any changes mean paying again.

That said, even good tools have their shortcomings, and Wix Logo Maker is no exception. The AI-generated results can be hit or miss — some feel clean and on-brand, others look like generic clipart. You're also limited when it comes to shapes, stuck with basic options like squares and circles. And while the editor is easy to use, it doesn't offer much guidance. So if you're new to branding or design, you might walk away with a logo that technically “works” but doesn’t quite reflect your brand identity.

Wix Logo Maker shines most for specific users. It’s a great fit if you’re launching a side hustle, starting a student project, or simply need something quick without diving into complex design tools. It’s also perfect for folks already using Wix to build a site — having everything in one place just makes life easier. But if you're aiming for something more original or complex, you’ll probably hit a creative ceiling.

There are also a few underrated perks. You can save your logo without buying it and return whenever you’re ready. Their 24/7 customer support — including phone help — is a big plus in the DIY space. You can also print your design on merch like mugs, shirts, or business cards, and even grab a full brand kit with a domain and email signature. If you’re starting from zero, that kind of integration is hard to beat.