by May 6, 2008 0 comments

The company manufactures and supplies promotional packaging for printed and
embroidered textiles in cotton, canvas, jute bags, t-shirts, and caps. It also
supplies bed, bath and food and beverage linen to hotels worldwide. Over time,
the company found its manual processes were no longer efficient to handle its
business. The system was inadequate for the growing business needs of the
organization and maintaining competitive advantage. Thus, they went for a
Microsoft Dynamics CRM system. The implementation would not only meet the
immediate business requirements but also monitor its competition and prepare
reports to help plan future strategies. It allows the company to provide better
customer service as employees can now easily view all data associated with any
given customer. By automating time-consuming repetitive tasks and also alerting
employees for open customer issues, the solution facilitates more constructive
customer interactions. The executives and sales managers have an enterprise view
of the activities of the sales team and a better understanding of the sales
pipeline, including tracking customers, contacts, and business opportunities.
The sales team processes 50 percent more leads each day thus increasing their

Project Specs

Project Head: J Seetha Raman,
Managing Director

Intended audience: Sales teams

Tech Used:
Hardware: Dual 1.8 GHz Pentium Xeon P4 server

Software: Microsoft Dynamics CRM 3.0,
Microsoft Windows Small Business Server 2003


Sreedhar T K, Novellsys Technologies

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