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Salesforce.com Unveils New Radian6 Social Marketing Cloud

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PCQ Bureau
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Radian6 Social Marketing Cloud extends the social enterprise to

marketing with new features in social monitoring, insights,

engagement, workflow and websites. Together these innovations will
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let companies turn millions of social conversations about their

products, brand and industry into dynamic engagements that strengthen

customer relationships.
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“Social media is the single biggest
change in marketing in the last decade. Social enterprises recognize

that social media provides real-time opportunities to delight

customers and prospects. The Radian6 Social Marketing Cloud will

enable every company to be at the forefront of this exciting industry

shift,” said Marcel LeBrun, SVP and GM for Salesforce Radian6.






The
Radian6 Social Marketing Cloud - Marketing for the Social

Enterprise




There are millions of Facebook updates, tweets, and
billions of YouTube views every day. These social media conversations

are about companies' brands, products, and industries and it's

virtually impossible for companies to scale to monitor and engage

effectively. The Radian6 Social Marketing Cloud will help social

enterprises transform the massive volume of social media

conversations into meaningful engagements. Just as salesforce.com

transformed how companies sell and service their customers, the

company is now revolutionizing how businesses market in the social

era. style="background: rgb(255, 255, 255) none repeat scroll 0% 0%; margin-bottom: 0.15in; -moz-background-clip: border; -moz-background-origin: padding; -moz-background-inline-policy: continuous; line-height: 0.23in;">

The Radian6 Social Marketing Cloud allows marketers to adapt to the

new world of social marketing through these five key pillars:






Social
Monitoring: Managing Millions of Social Conversations
- Radian6's

unique technology enables companies to monitor on a social scale by

capturing 150 million sources of social media conversations across

the web including Facebook, Twitter, YouTube, LinkedIn, blogs, online

communities and more. Also, Radian6 now supports a total of 17

languages, with the addition of Turkish and Polish. style="background: rgb(255, 255, 255) none repeat scroll 0% 0%; margin-bottom: 0.15in; -moz-background-clip: border; -moz-background-origin: padding; -moz-background-inline-policy: continuous; line-height: 0.23in;">

Social Insights: Leveraging Social Media Intelligence- The

massive volume of social media conversations generated by consumers

can be overwhelming to an organization, but overlooking a tweet from

a prospective customer could result in loss of sales. New Radian6

Social Insights provide intelligent dashboards and sophisticated

analytics to filter through the noise, identify relevant

conversations and perform marketing campaign analysis. Now including

third-party providers such as Klout, OpenAmplify and OpenCalais,

Social Insights provides an additional level of information like

demographics, influence, geolocation, sentiment and topic

categorization to conversations. This level of intelligence allows

marketers to understand the impact of a campaign and have the

flexibility to respond to customer sentiment and reaction in

real-time. style="background: rgb(255, 255, 255) none repeat scroll 0% 0%; margin-bottom: 0.15in; -moz-background-clip: border; -moz-background-origin: padding; -moz-background-inline-policy: continuous; line-height: 0.23in;">

Social Engagement: Connecting with Customers and Prospects-

The Radian6 Social Engagement Console now enables companies to engage

with customers directly where the conversation is taking place --

whether on Twitter, Facebook or other social channels. The Social

Engagement Console also brings in third-party data to provide a

comprehensive view of social conversations. New add-ons include the

ability to see Trending Topics from Twitter, Bit.ly statistics to

determine the reach of shared links and more. In addition, Radian6 is

now natively integrated with Salesforce, across the full suite of

Salesforce apps and platform. style="background: rgb(255, 255, 255) none repeat scroll 0% 0%; margin-bottom: 0.15in; -moz-background-clip: border; -moz-background-origin: padding; -moz-background-inline-policy: continuous; line-height: 0.23in;">

Social Workflow: Delivering Millions of Social Conversations

Across the Enterprise
- With the launch of Radian6 Social Hub

companies will be able to organize massive amounts of social media

conversations by applying sophisticated analysis and rules. These

action streams can automatically route relevant social content for

quick engagement and response. In addition, Social Hub now populates

social customer profiles, helping marketers create relevant campaigns

based on what the consumer likes. style="background: rgb(255, 255, 255) none repeat scroll 0% 0%; margin-bottom: 0.15in; -moz-background-clip: border; -moz-background-origin: padding; -moz-background-inline-policy: continuous; line-height: 0.23in;">

Social Websites: Empowering Marketers to Move at the Speed of

Social-
Siteforce empowers marketing organizations to move at the

speed of social and quickly and easily build socially rich websites

to engage with customers and prospects. Using a powerful drag and

drop studio, marketers can build, edit and publish pixel perfect

websites, without any help from IT. Siteforce uses a powerful and

flexible content management system, allowing companies to better

engage with customers and prospects by adding social features like

Twitter streams, Facebook likes and more. style="background: rgb(255, 255, 255) none repeat scroll 0% 0%; margin-bottom: 0.15in; -moz-background-clip: border; -moz-background-origin: padding; -moz-background-inline-policy: continuous; line-height: 0.23in;">

The Radian6 Social Marketing Cloud



Founded in 2006, Radian6
was created with the idea that companies need to monitor the social

web in order to effectively join conversations with customers and

prospects. Radian6 captures hundreds of millions of conversations

every day across Facebook, Twitter, YouTube, LinkedIn, blogs and

online communities, and provides actionable insights in real-time.

Today, Radian6 is changing the face of marketing with the

introduction of the Radian6 Social Marketing Cloud. As many companies

adopt social media to engage with their customers, Radian6's

customer base is rapidly expanding. More than 2,500 companies,

including leading global brands like AAA, Activision, GE, GEICO, GNC,

PepsiCo, Pizza Hut, Southwest Airlines, UPS and more than half of the

FORTUNE 100, now use Radian6. style="background: rgb(255, 255, 255) none repeat scroll 0% 0%; margin-bottom: 0.15in; -moz-background-clip: border; -moz-background-origin: padding; -moz-background-inline-policy: continuous; line-height: 0.23in;">

Pricing and Availability



- Salesforce Radian6 is
generally available for customers, starting at $600 USD per

deployment, per month.



- Radian6 Social Hub is available in a
limited release and is currently scheduled to be generally available

in early 2012. Pricing for the Social Hub will start at $1,200 USD

per deployment, per month.



- Radian6 Social Insights is
currently scheduled to be generally available in December 2011 and

the API is generally available . The Social Insights partner

solutions are priced individually, starting at $60 USD per month and

the API starts at $5,000 USD per deployment, per year. 



-
Siteforce is generally available. Siteforce charges per site and per

website developer user. Through the end of 2011, companies will be

able to get started with one site, two contributor users and two

publisher users for $9,900 USD per year. Siteforce can be purchased

stand-alone or added to existing salesforce.com installations.



-
Customers who purchase salesforce.com technologies should make their

purchase decisions based upon features that are currently available.














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