by December 2, 2011 0 comments

Radian6 Social Marketing Cloud extends the social enterprise to
marketing with new features in social monitoring, insights,
engagement, workflow and websites. Together these innovations will
let companies turn millions of social conversations about their
products, brand and industry into dynamic engagements that strengthen
customer relationships.

“Social media is the single biggest
change in marketing in the last decade. Social enterprises recognize
that social media provides real-time opportunities to delight
customers and prospects. The Radian6 Social Marketing Cloud will
enable every company to be at the forefront of this exciting industry
shift,” said Marcel LeBrun, SVP and GM for Salesforce Radian6.

Radian6 Social Marketing Cloud – Marketing for the Social

There are millions of Facebook updates, tweets, and
billions of YouTube views every day. These social media conversations
are about companies’ brands, products, and industries and it’s
virtually impossible for companies to scale to monitor and engage
effectively. The Radian6 Social Marketing Cloud will help social
enterprises transform the massive volume of social media
conversations into meaningful engagements. Just as
transformed how companies sell and service their customers, the
company is now revolutionizing how businesses market in the social

The Radian6 Social Marketing Cloud allows marketers to adapt to the
new world of social marketing through these five key pillars:

Monitoring: Managing Millions of Social Conversations
– Radian6’s
unique technology enables companies to monitor on a social scale by
capturing 150 million sources of social media conversations across
the web including Facebook, Twitter, YouTube, LinkedIn, blogs, online
communities and more. Also, Radian6 now supports a total of 17
languages, with the addition of Turkish and Polish.

Social Insights: Leveraging Social Media Intelligence– The
massive volume of social media conversations generated by consumers
can be overwhelming to an organization, but overlooking a tweet from
a prospective customer could result in loss of sales. New Radian6
Social Insights provide intelligent dashboards and sophisticated
analytics to filter through the noise, identify relevant
conversations and perform marketing campaign analysis. Now including
third-party providers such as Klout, OpenAmplify and OpenCalais,
Social Insights provides an additional level of information like
demographics, influence, geolocation, sentiment and topic
categorization to conversations. This level of intelligence allows
marketers to understand the impact of a campaign and have the
flexibility to respond to customer sentiment and reaction in

Social Engagement: Connecting with Customers and Prospects
The Radian6 Social Engagement Console now enables companies to engage
with customers directly where the conversation is taking place —
whether on Twitter, Facebook or other social channels. The Social
Engagement Console also brings in third-party data to provide a
comprehensive view of social conversations. New add-ons include the
ability to see Trending Topics from Twitter, statistics to
determine the reach of shared links and more. In addition, Radian6 is
now natively integrated with Salesforce, across the full suite of
Salesforce apps and platform.

Social Workflow: Delivering Millions of Social Conversations
Across the Enterprise
– With the launch of Radian6 Social Hub
companies will be able to organize massive amounts of social media
conversations by applying sophisticated analysis and rules. These
action streams can automatically route relevant social content for
quick engagement and response. In addition, Social Hub now populates
social customer profiles, helping marketers create relevant campaigns
based on what the consumer likes.

Social Websites: Empowering Marketers to Move at the Speed of
Siteforce empowers marketing organizations to move at the
speed of social and quickly and easily build socially rich websites
to engage with customers and prospects. Using a powerful drag and
drop studio, marketers can build, edit and publish pixel perfect
websites, without any help from IT. Siteforce uses a powerful and
flexible content management system, allowing companies to better
engage with customers and prospects by adding social features like
Twitter streams, Facebook likes and more.

The Radian6 Social Marketing Cloud
Founded in 2006, Radian6
was created with the idea that companies need to monitor the social
web in order to effectively join conversations with customers and
prospects. Radian6 captures hundreds of millions of conversations
every day across Facebook, Twitter, YouTube, LinkedIn, blogs and
online communities, and provides actionable insights in real-time.
Today, Radian6 is changing the face of marketing with the
introduction of the Radian6 Social Marketing Cloud. As many companies
adopt social media to engage with their customers, Radian6’s
customer base is rapidly expanding. More than 2,500 companies,
including leading global brands like AAA, Activision, GE, GEICO, GNC,
PepsiCo, Pizza Hut, Southwest Airlines, UPS and more than half of the
FORTUNE 100, now use Radian6.

Pricing and Availability
– Salesforce Radian6 is
generally available for customers, starting at $600 USD per
deployment, per month.
– Radian6 Social Hub is available in a
limited release and is currently scheduled to be generally available
in early 2012. Pricing for the Social Hub will start at $1,200 USD
per deployment, per month.
– Radian6 Social Insights is
currently scheduled to be generally available in December 2011 and
the API is generally available . The Social Insights partner
solutions are priced individually, starting at $60 USD per month and
the API starts at $5,000 USD per deployment, per year. 

Siteforce is generally available. Siteforce charges per site and per
website developer user. Through the end of 2011, companies will be
able to get started with one site, two contributor users and two
publisher users for $9,900 USD per year. Siteforce can be purchased
stand-alone or added to existing installations.

Customers who purchase technologies should make their
purchase decisions based upon features that are currently available.

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