Samsung reigns as Apple is close behind

Samsung leads the Smartphone segment; Apple and Oppo Make Gains; Vivo and Realmeslip.

In the dynamic landscape of the India smartphone market, where 31 million smartphones were shipped in the first quarter of 2023, a disconcerting decline of 16percent year-over-year was observed, marking the lowest first-quarter shipments in four years. However, amidst this challenging scenario, there remains a glimmer of hope as the market anticipates the possibility of flat growth throughout 2023, with the potential for a resurgence in the year's second half.

Key factors that could drive this revival include enticing festive offerings from smartphone brands and an upswing in consumer optimism, which may arise from highlyanticipated events such as the Cricket World Cup and crucial state elections. Notably, this survey highlights Samsung as the reigning champion in the smartphone category, closely followed by Apple, with each brand boasting unique strengths and areas of dominance in this fiercely competitive market.

Samsung emerges as the clear winner, asserting its dominance in various segments. Apple, a strong contender in the smartphone arena, secures the second spot. OnePlussecures the third position, further down the rankings, Oppo and Nokia share the fourth and fifth positions.

Apple has the highest levels of loyalty and advocacy among users.

Oppo's focus on camera technology and Nokia's legacy of reliability have contributed to their continued presence in the top tier of smartphone brands. Meanwhile, other players like Xiaomi, which held a position in the top five last year, have been replaced by Nokia.

Samsung continues to dominate, however, the real surprise lies in OnePlus' ascent, securing the second spot. Oppo follows closely, while Apple maintains a strong presence. Nokia's entry into the top five recall list signals a competitive shift in the smartphone landscape.

Last year, Samsung's unwavering popularity remained evident. Oppo and Vivo also made strong impressions, while Xiaomi, OnePlus, and Apple were involved in a tight contest for brand recognition.

Samsung's enduring lead, coupled with OnePlus' remarkable rise, sets the stage for an enthralling competition in the ever-evolving smartphone market.

Samsung retains its leading position, affirming its popularity among consumers. However, a significant shift in the rankings is evident as OnePlus rises to the second spot. Meanwhile, Oppo closely trails at 17percent, followed by Apple with 12percent ownership. Nokia emerges as a noteworthy contender with 10percent ownership.

Last year's Samsung led, Oppo, Vivo, Xiaomi tied second, Realme third, OnePlus, and Apple followed closely. This year's report highlights the dynamic nature of the smartphone market, with OnePlus surging ahead to claim the second spot, leaving Oppo and Apple trailing closely.

As we predicted last year, Xiaomi encounters challenges and falls out of the top five list, indicating a potential cause for concern. The landscape has changed dramatically this year, with OnePlus now claiming the second spot. Apple follows closely, further intensifying the competition. Oppo retains its presence among the top five, while Nokia showcases its resilience, albeit with a modest share.

The smartphone industry's future remains unpredictable, as consumer preferences and brand perceptions continue to evolve.

This year's survey report brings forth intriguing changes in brand satisfaction. Apple emerges as the leader, reflecting the brand's ability to cater to consumer preferences effectively. Oppo and OnePlus follow closely, showcasing their dedication to enhancing customer experiences. Samsung remains a strong contender. Nokia demonstrates its commitment to elevating customer satisfaction levels.

Last year, Samsung and Vivo held a strong position, while Xiaomi and OnePlus shared the second spot. This year's report highlights the shifting dynamics, with Apple taking the lead, signifying its focus on meeting customer expectations.

Apple retains its leadership position, commanding an impressive loyalty score. Samsung, which held the top spot in 2021, trails behind. Meanwhile, Oppo and OnePlus both share the next spot and Nokia solidifies its presence among the brands fostering customer loyalty.

Last year's brand loyalty report saw Apple emerge as the winner, with Samsung, Vivo, Xiaomi, and Oppo comprising the top five brands. This year's findings indicate a shift in brand loyalty dynamics, with Apple continuing to hold strong, while Samsung faces the challenge of retaining its leading position.

Last year's brand advocacy report highlighted Samsung's success in not only earning user loyalty but also in winning the hearts of its users who actively recommended the brand.

This year's findings see Apple retaining its advocacy crown, while Oppo's impressive performance places it within striking distance of the top spot. Samsung maintains its strong showing, albeit with a slight dip in advocacy. OnePlus' advocacy remains notable and Nokia, with a respectable score, showcases its commitment to strengthening its user relationships.

Samsung's dominance endures, with consumers citing quality and dependable after-sales support/service as key reasons for their loyalty. Apple maintains its allure, drawing consumers with its reputable brand name and a focus on delivering superior quality. OnePlus remains a strong contender, leveraging its brand name and commendable after-sales support/service to secure consumer trust. Oppo's competitive pricing strategy continues to resonate with buyers seeking budget-friendly options, while Nokia gains traction with its emphasis on quality.