by August 21, 2013 0 comments

After leading the smartphone segment in India over the past couple of years, Korean brand Samsung has finally managed to attain leader position in the Indian mobile market thereby dethroning Nokia for the first time in decade.
This revelation has been made by a survey conducted by Cyber Media.

According to this research, the overall Indian mobile market has grown by 14 percent compared to that of last year. Apart from the fact that Samsung has replaced Nokia as the leading mobile brand in the country, Apple has got itself into the top 5 list in India primarily on the back of strong and aggressive marketing strategies which includes the buyback offer schemes that were introduced on iPhone 4.

Samsung has posted revenues of Rs 11,328 crore, which is a 44 percent growth compared to last year, when it generated revenue of Rs 7,891 crore. Currently, Samsung occupies 31.5 percent market share in the Indian mobile market, followed by Nokia with 27.2 percent.

Interestingly, the next set of brands occupying third and fourth position are India-based Micromax with 8.7 percent and Karbonn Mobiles with 6.4 percent.

Apart from these brands, Apple completes the top 5 line up in the Indian mobile market which has a 3.6 percent market share in the country largely thanks to its recent market endeavours, which enabled the US giant to garner over 400 percent growth in the country.

 

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