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Vodafone Launches a Flexible New Plan, called FLEX, for Pre-Paid Users

Vodafone FLEX customers can carry forward their unused Flex, keep a tab on their exact usage, and enjoy savings of up to 25%, all this with a single recharge valid for 28 days.

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PCQ Bureau
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Vodafone FLEX

Ravinder works in the city while his family continues to reside in the village. His primary mode of communicating with his family and friends is the mobile phone using which he talks to them and receives pictures and videos, updating him on all that is happening back home. The mobile phone also becomes his window to the world of entertainment when he watches the latest films songs and trailers. He owns a dual SIM phone and is constantly looking for the ‘best deal’ for both voice and data. Sometimes he runs out of talk time or data balance and at other times, the validity of his packs expire before he is able to consume all the talk time or data available

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Hundreds of millions of customers such as Ravinder are spread all across the country – in cities as well as the hinterland. To address the evolving communication needs of these customers, Vodafone launches Vodafone FLEX, a revolutionary new concept for Prepaid customers that comes with no pre-fixed quotas for Voice, Data or SMS. This revolutionary new concept gives power to you, each individual customer to use as per his/her preference and needs, Flex for voice, data, roaming or SMS - all with just a single recharge.

How to use your Flex

Developed following extensive research and after gaining insights into the prepaid customer's usage, preferences and evolving needs, Vodafone FLEX goes much beyond a conventional pre-paid tariff plan. Vodafone FLEX customers can carry forward their unused Flex, keep a tab on their exact usage, and enjoy savings of up to 25%, all this with a single recharge valid for 28 days.

A high decibel, 360, the multimedia creative campaign will propagate the launch and introduce this innovative, new concept of Vodafone FLEX  - ‘Prepaid bana very very aasan’, to audiences across the country. To be launched shortly, this advertising and promotional campaign are being led by popular film stars Nawazuddin Siddiqui and Bobby Simha, who are relatable and can truly live up to Vodafone brand values. This highly vibrant and impactful campaign will be seen across mediums - TV, Print, OOH, Radio and Digital.

Vodafone FLEX  is  available in denominations of ranging from Rs 119 (325 Flex), Rs 199 (700 Flex), Rs 299 (1200 Flex) Rs 399 (1750 Flex). Additional packs can be availed at attractively lower cost.

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