by November 7, 2009 0 comments



There are no prizes for guessing the winning brand in this segment. Windows
2003 Server tops the charts leaving behind even its successor, Windows Server
2008 by a wide margin.

The other brands that made it to the club were even further down and well
below Win2k8 server. Interestingly, none of the Linux brands received sufficient
votes, hence they’re not included in the club. The other brands that are
included in the club are IBM AIX, Solaris, and surprisingly Windows 2000 Server.

The interesting part is that while Windows Server 2003 enjoys the highest
brand recall, current brand ownership, etc, it’s Windows Server 2008 that enjoys
the highest ‘shift-in’ to the brand.

Obviously, people now want to shift to the new OS instead of the old one, but
interestingly since Windows Server 2008 is released, its not able to take aways
the mind share from Windows Server 2003 yet in a big way.

Another significant point worth noting here is that if you combine the top of
the mind recall for Win Server 2008 and 2003, then that’s 70% mind share of the
IT decision makers in India. This clearly indicates that Microsoft has a great
presence in Indian Server Market.

The primary reason why these two operating systems reasons were chosen by
their owners was product reliability, while those who are likely to purchase
these two OSs in the near future gave brand value as their primary reason.

Coming to industry wise analysis, Windows Server 2003 has the strongest brand
perception across all seven industries we reached out to, followed by Windows
2008 Server. The brand perception score for other brands are fairly low across
all segments, with minor variations.

In brand loyalty, 49% of existing Windows Server 2003 users said they were
likely to remain with the same brand, while only 15% said that they would
migrate to Windows Server 2008. So obviously, there’s still not enough reason
for users to upgrade to the new OS.

In fact, brand loyalty of Windows Server 2008 stood at 40%, with 10% of its
existing users saying they’re likely to move to Windows Server 2003 in the near
future.

Does this mean that users are not satisfied with Windows 2008 Server due to
some reason? Or maybe Windows Server 2008 is relatively new compared to Win 2003
Server, and users were not willing to shift to the former due to the recession
for the new servers they are willing to purchase in the near future.

Now that the market is picking up, maybe we’ll see a completly different
result for this segment next year.

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